Industry

Digital payments now account for 43 per cent of fuel transactions across Nigeria, signalling a major behavioural and operational shift in one of the country’s most cash-dependent sectors. The figure comes from a new industry case…

ARCON DG, Dr. Lekan Fadolapo (middle); Chief Operating Officer, EMTS, John Vasikaran (2nd right) and other members of his entourage In a development that reiterates the effectiveness of regulatory intervention in Nigeria's…

Just a few days ago, the advertising industry lost one of its most illustrious sons. Chief Olu Falomo passed away at age 87, leaving behind a legacy that spans six decades in Nigerian advertising. Like the elephant in the famous…

Out-of-home advertising is experiencing a renaissance in Nigeria, emerging as the most resilient traditional media channel and recording the highest compound annual growth rate across all above-the-line channels between 2021 and…

Digital provenance, the ability to verify the origin and authenticity of digital content, is emerging as a critical battleground for truth and brand distinctiveness as artificial intelligence-generated content saturates the…

…66% of Young Nigerians Use AI for Shopping As Search Paradigm Shifts The era of traditional Search Engine Optimization (SEO) is ending, replaced by a fundamentally new paradigm called Generative Engine Optimization (GEO), as…

…Also Find Top 10 Consumer Spending Priority Nigerian consumers are dramatically raising the bar for brand scrutiny, with attention to details emerging as a critical determinant of spending priorities and brand selection,…

…As Tax Policy Reforms Force Complete Overhaul of Pricing Strategies Across Market Brands face an imperative to completely rethink their pricing strategies as tax policy reforms and shifting economic realities fundamentally…

In what has been described as a dramatic reimagining of the customer experience, salespeople are poised to become the primary drivers of brand loyalty in Nigeria, eclipsing traditional brand attributes as the decisive factor in…

… Dominates Short-Form Video at 51% TikTok has ascended from social media platform to Nigeria's primary cultural engine, doubling its user base between 2024 and 2025 to become the country's largest social media platform,…