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E-Commerce: Shifting Your Communication Plan For A Rapidly Expanding Opportunity
COVID-19 is having a dramatic impact on e-commerce – accelerating uptake, shifting buyer types, changing attitudes to spending and distorting previous consumer journey dynamics. The immediacy of growth brought on by global lockdown in…
A New Era And A Changing Nigerian Consumer
By Azeez Disu Like the Game of Throne and many other thought-provoking movies that capture the effects of post war on their land, a pandemic called Coronavirus (COVID-19) has left its footprints and the general business landscape is…
Fake News and Social Media: Just How Culpable Are Advertisers?
By Jeremiah Agada Introduction According to Buzzfeed-an American Internet media, news and entertainment company with a focus on digital media, in 2016, over 2.1 million Facebook users shared or engaged with a fake news story…
Cannes Lions, WARC Reveal Secrets To Creative Effectiveness
Marketers seeking to maximise the impact of their creative work can now draw on a six-stage framework outlined in “The Effectiveness Code”, a new white paper released by Cannes Lions and WARC that is based on the analysis of nearly 5,000…
Lagos NIPR Survey: PR Practitioners Optimistic Of Pivoting Organizations Back To Profitability Post…
Olusegun McMedal, Chairman, Lagos NIPR As the country groans under the weight of the economic challenges necessitated by the COVID-19 pandemic, the public relations practitioners in Nigeria overwhelmingly agreed that their service…
Global Ad Economy To Contract 7.2% This Year, Reduces 2021 Outlook Nearly $100B- New Report
The global ad economy will contract 7.2% this year -- the worst reduction in worldwide ad spending in recent memory -- according to the latest estimates from IPG Mediabrands Magna unit. That estimate includes the stimulus from…
PR Consultation Fees: Agency Heads Dish Out Their Billing Formula
By Janice Tan Consultancy fees and billable hours are always areas that remain somewhat a mystery given there aren't that many hard and fast rules to billing a client. At times, the race to acquire new clients can lead to unfortunate…
Global Consumers Are More Confident, But Expect A Long Haul
Global consumers are now less concerned than they were in April about the coronavirus situation in their own country, although more people expect the outbreak to take six months or longer to overcome and optimism has decreased in many…
Plaqad Launches SocialCred, Africa’s First Social Media Clout Ranking App
Africa’s Leading Marketing Technology Company, Plaqad has launched SocialCred, the continent's first-ever social media clout ranking app. The Lagos-based startup, which celebrated its third anniversary earlier in May is reputed for…
Agencies Hoping For Second-Half Pitch Ramp-Up
Many industry analysts predicted 2020 to be the year of change in agency-client relationships. Media and marketing consultancy ID Comms forecasted (pre-pandemic) at least a half dozen multibillion-dollar media pitches in the first…