Industry

For Athletes, sponsors and officials who were able to participate in the just-concluded Tokyo Olympics, very few could have experienced anything close to this type of sporting event in history. Athletes were subjected to three days…

Live content -- sports and news programs -- increasingly continues to find viewers on streaming platforms. Forty-two percent of respondents now watch some sports via streaming services, with 62% saying they also watch sports on…

With the rave of the moment, BBNija taking the centre stage, and The Ultimate Search waiting by the wings, it seems the era of reality shows is coming back in a powerful way. There are probably many new ones that will emerge, and some…

By Debra Murphy The business world has changed in several ways in recent years. Marketing is one of the aspects that has changed a lot. Going from traditional offline to online marketing, it has become digitized like most things in…

Reports reaching Brand Communicator has it that Unilever has reappointed Mindshare to handle global media account covering top markets including China and India, US and the UK, with the billings amounting to approximately USD 3.3…

The World Federation of Advertisers (WFA) has released a new report called “The Capability Gap,” that finds that multinational marketers have major media capability gaps. The study is developed in collaboration with Ebiquity. …

By Chris Sutcliffe As first-party data becomes the great focus for digital advertising, brands are still dealing with the fallout of lax control of user data over the past few years. Now research from Google and Ipsos suggests that…

Email marketers may be faced this holiday season with a high level of consumer suspicion. A poll by Red Points shows that 56% of consumers believe they have purchased a fake item during the holidays. Another 40% contend that…

AI streamlines workflows, improves predictive capabilities and better accommodates customer demands By Courtney Behrens Marketers are no exception to the relentless pace of organizational…

L-R: Olasunkanmi Atolagbe, Acting AdCademy Director; Emeka Obia, Leo Burnett; Rebecca Otepen Adenaike, Max Edge communications Ltd; Jenkins Alumona, Vice President AAAN/ Chairman AdCademy Committee; and Temitope Jemerigbe, Publicity…