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Zenith: Video Entertainment Ad Spending Crashed This Year, Will Remain Flat Until 2022
Video entertainment ad spending, which has been accelerating faster than most categories thanks to the aggressive introduction of new over-the-top and streaming video services in recent years, will decline this year and will remain…
Post #EndSARS: How Brands Deployed Brand Humanization To Make A Difference
By Azeez DIsu
The #EndSARS Protest will forever be remembered as the biggest protests and campaigns to be organized by the Nigerian youths, a country that boasts of over 33,652,424 youths, arguably, the largest populations of youths…
Men Care More About Sustainability In Wake Of COVID-19 Pandemic
A majority of men around the world say they care about the planet and sustainability “now more than ever”, according to a new survey from Gillette.
The personal care brand questioned 5,504 men aged 18 to 50 across 11 countries and…
Cannes Lions Offers Best Practices For ‘Lo-Fi’ Content
Marketers are having to produce more “lo-fi” content because of the COVID-19 pandemic, and new analysis of Cannes Lions entries has offered some invaluable best practices when pursuing this strategy.
Susie Walker, head of awards at…
Dentsu’s Next Sustainability Goal: ‘Net Zero Emissions’ By 2030
Dentsu (formerly Dentsu Aegis Network), which last month announced it had achieved a several years' goal of having its office powered by 100% renewable energy, this morning announced a new sustainability goal: becoming a "net zero…
‘Small-Budget Fallacy’ Hurts Marketing Effectiveness
Marketers often adhere to a “small-budget fallacy” which causes them to ignore the core principles of effectiveness when building out strategies, according to research presented at Lions Live.
James Hurman, the founder of innovation…
#ENDSARS: To Get Involved Or Not? IMC Professionals Examine Why Silence May Be Detrimental
By Jeremiah Agada
On Saturday, October 3, a tweet surfaced online. A young man had been shot reportedly by members of the Special Anti-Robbery Squad (SARS), a Nigerian police unit. The young man was shot in front of a hotel in…
Loeries Creative Week Tickets On Sale With A Line-Up Of International Creative Heavyweights
Several renowned names on the global creative stage will enthrall the
advertising and brand communications industry when the Loeries Creative Week
broadcasts its virtual event from Johannesburg, South Africa between 16 to 20…
How Inclusive Ads Impact Brand Metrics
Advertising that is inclusive and diverse has a positive
impact on a wide variety of brand metrics, according to research conducted by
Microsoft, the technology giant.
Kya Sainsbury-Carter, vp/global partner service at Microsoft…
Five 02 Academy Fresh Graduates Secure Employment In A Single Day
Five fresh graduates of Oxygen Academy (02 Academy), foremost marketing and advertising training academy, have been employed in a single day by leading creative agency, X3M Ideas, to commence their career in the adverting industry.…