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Industry
Creative Industry And The Nigeria At 60 Anniversary
By Tunji Faleye The recent pronouncement by the Federal Government challenging the creative industry to participate in the creative contest in poetry, photography and Logo design for the 60th Independent Anniversary celebration on…
Majority Of Multinationals Have In-Housed Creative
A new study finds that more than half of large global companies are now using some in-house creative capability, as the benefits and difficulties of the arrangement become clear in the mainstream. Global Trends in Creative In-Housing,…
DAN’s Merkle Combines Five Agencies Globally To Form B2B Group
Dentsu Aegis Network's Merkle, a leading technology-enabled, data-driven performance marketing agency, announces the introduction of its B2B group, a collective of five industry-leading B2B companies. Merkle B2B embodies a strategic…
Fadolapo Resumes Today As APCON Registrar, As AAAN Scout For New Executive Secretary
Dr. Olalekan Fadolapo, New Registrar/CEO, APCON The former executive secretary of the Association of Advertising Agencies of Nigeria (AAAN), Dr Olalekan Fadolapo has resumed work today, 1 September 2020, as the new Registrar/Chief…
Nitro121 Marks 15th Year of Operations
The new Nitro121 logo Leading brand-building and marketing communication company, Nitro 121 (formerly known as 141 Worldwide) has clocked fifteen years of operating in the Nigerian market today, 1st of September 2020. Founded in…
WPP Falls 15% In Q2 As Creative Holds Up Better Than Media During Covid-19
WPP reported a 15.1% slump in net sales during the second quarter as Covid-19 took a toll on the group, which fell to a £2.6bn ($3.4bn) half-year loss, chiefly from writing down the historic value of Y&R. The 15.1% decline in…
Over 50% Of PR Agencies In Nigeria Are Reporting Revenues Of Less Than N5 Million, Nigeria PR Report…
Global Media and Public Relations agency, BlackHouse Media (BHM), has announced the release of the fourth edition of its annual PR report. Reputed as Nigeria’s first-ever Public Relations annual report, it is dedicated exclusively to…
TV Set Usage Soars, Attention And Viewability Decline During COVID-19, Study Finds
Although TV set usage was way up following the onset of the COVID-19 pandemic, actual viewer "attention" and "viewability" didn’t follow the same path. During the peak stay-at-home period -- from mid-March through the end of April, for…
BHM Announces N100 Million Investment In Industry Digital Resource
Ayeni Adekunle, Founder, BHM BHM, a 360-degree traditional and digital PR agency, has announced it is investing N100 million, over the next couple of years, in a digital resource that will transform public relations and comms in Africa.…
NIMN Approves New Code To Sanitize Marketing Profession
Tony Agenmonmen, President, NIMN President of the National Institute of Marketing of Nigeria (NIMN), Tony Agenmonmen has disclosed that the Council of the institute has formally approved a new code that would henceforth guide…