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Consumers Globally Are Increasingly Proritising Health, Wellness In Spending- Survey
Consumers globally are now consider spending more on health and wellness issues compared to the percentage of increase for groceries and other household products. This is according to Accenture’s Consumer Pulse 2022 survey of…
ADVAN Awards Entries Close October 30th
The Advertisers Association of Nigeria, ADVAN, has announced call for entries as deadline for entries for the 2022 Marketing Excellence Awards close October 30th.
The 11th edition of the awards has been scheduled to hold at Muson…
Dutch City Bans Meat Adverts In Public
A Dutch city is set to become the first in the world to ban meat adverts from public spaces in an effort to reduce consumption and greenhouse gas emissions.
Haarlem, a city that lies to the west of Amsterdam and has a population of…
PR Week: Lagos NIPR To Hold Sport Day Sept.17
Comfort Nwankwo, Chairman, Lagos NIPR
As part of activities marking the Lagos PR Week 2022, the Lagos Chapter of the Nigerian Institute of Public Relations (NIPR) will hold a day of sport and fun on Saturday September 17, 2022.
In a…
WFA Report Identifies Biggest Barriers To Creativity, Marketing
A new World Federation of Advertisers (WFA) report, titled “Clients and Creativity” conducted in partnership with Contagious and The Observatory International, has revealed a huge disconnect among client-side marketers, between…
Balancing Clients’ Interests With Longevity Goals Of The Industry Will Ensure Harmony-Femi Adelusi,…
Femi Adelusi, MIPAN President
Balancing Clients’ Interests With Longevity Goals Of The Industry Will Ensure Harmony-Femi Adelusi, MIPAN President
Every year, the Media Independent Practitioners Association of Nigeria (MIPAN),…
Brands, Media Suspend Ads As Tribute To Queen Elizabeth II
Following the announcement of the death of Queen Elizabeth II, Britain’s longest-serving monarch who died at age 96, many brands and media owners in the UK and some parts of Europe have suspended advertising campaigns and put scheduled…
Study Reveals How Brand Conversations Drive Consumer Expenditure
A new study from Twitter and Publicis has revealed how brand conversations influence consumer spending, noting it is influential at every stage of the purchase journey.
Twitter teamed with Publicis to study 9,600 consumers on six…
5 Platforms Marketers Across The Globe Are Guilty Of Overusing
By Janice Tan
Marketers globally have identified Instagram as their preferred platform to target consumers, according to Kantar's latest Media Reactions 2022. Google rose one spot to come in second followed by YouTube and TikTok.…
Why Conversations To Resolve Knotty Industry Issues Have Not Yielded Results- Uwubanwmen, ADVAN…
ADVAN President, Osamede Uwubanmwen
The President of the Advertisers Association of Nigeria, ADVAN, Osamede Uwubanwmen has revealed that lack of team spirit, passion to ignore or dominate other groups, and poor understanding of the…