Industry

By the time you may be reading this, the Super Eagles of Nigeria may have begun their quest for glory at the 30,000 –capacity Stade Roumdé Adjia in the northern Cameroonian town of Garoua where they will be taking on the Pharaohs of…

By Roman Kumar Vyas  Inefficient allocation of marketing funds can result in inaccurate targeting, revenue loss, reduced productivity and even business closure, but there are proven ways of sidestepping these pitfalls, even in the…

By Lisa Henderson, Chief Client Officer The dawn of another year brings reflections both big and small. Everyone seems to make their own resolutions as they look toward a clean slate: Eat better, give more to charity, dust off the…

By Seyi Tinubu Since the launch of the first news outlet in Nigeria in 1859, Nigeria’s advertising industry has grown to become a flourishing self-sustaining ecosystem valued at a whopping 425 million U.S. dollars as of 2017 and a…

Doubts over the reliability of advertising data from platforms — combined with the dubious nature of so-called vanity metrics — are forcing marketers to think smarter about how they measure success moving forward. By Alexandra…

By Alex Owiti The online crisis has now become more than a reality. The shift from traditional to online crisis for brands cannot be over-emphasized today. Customers now express their dissatisfaction online as quickly as they can.…

By Jane Hovey As 2022 gets underway, there will undoubtedly be a host of trends and predictions that marketers will be looking to identify in order to help design brand strategies for the coming year. Director of Communication…

By Sarah Wavinya Carolyne Kendi, the Head of Brand and Marketing Communications at Safaricom, found a career she loved by luck. No child says “I want to be a marketer when I grow up, it’s always Doctor or Lawyer. An answer that…

Well over a third of marketers (36.7%) say they plan to spend more on email marketing this year, according to data from email marketing company Litmus. While most of these brands expect an increase of up to 15%, 7.0% say the…

After her exit from Unilever Nigeria Plc, renowned marketing guru, Bunmi Adeniba has joined the services of The Coca-Cola company as it's new Marketing Director. Prior to her new appointment, she was the Marketing Director &…