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WPP Acquires Brazilian Software Firm, DTI Digital
WPP has bolstered its tech business with the acquisition of DTI Digital, a Brazilian software engineering firm, for an undisclosed sum.
DTI delivers public- and client-facing digital tools, including back-office support systems such…
WFA Report Finds Transformation Hampered By Attitudes, Corporate Cultures
A new report on digital marketing transformation from the World Federation of Advertisers (WFA) finds that 37% of multinational companies are “just beginning the journey.”
But over 30% say they are “progressing well” and 22%…
Media Generation Gap Widens During Lockdown- IPA Report Reveals
There was a significant drop in the correlation between how the younger and older generations spent their time with commercial media during lockdown 2020, a new IPA report finds.
Why it matters
As in so many…
Six Cultural Shifts Marketers Must Consider
Flat design style modern vector illustration concept with icons set of creative thinking business strategy process brainstorming marketing ideas daily thoughts and lifestyle routine. Isolated on stylish color background.
Backslash, the…
The Untapped Power of SMS Marketing in Banking
By Jim Marous
Text messaging is a highly effective, yet underutilized, communication strategy that can build engagement with customers and prospects at any stage of the buying journey. With open and response rates far exceeding any…
Experts Proffer Survival Strategies At APCON’s 2021 IMC Business Outlook
Dr. Olalekan Fadolapo, APCON Registrar/Chief Executive
Experts have outlined some of the survival strategies players in the integrated marketing communications (IMC) industry can deploy in 2021 following a major setback in revenue and…
AAAN Set To Host President’s Cup Football Tournament
The Association of Advertising Agencies of Nigeria (AAAN), has concluded plans to host the maiden edition of the AAAN President's Cup Football Tournament, a virtual football competition.
AAAN member agencies are expected to…
The Disconnect Between Brand Advertisers And Consumers Has Never Been Wider
By Augustine Fou
Brand advertisers have been frantically pouring ad budgets into digital channels for the last twenty years. They’ve chased every shiny object offered up to them from programmatic ads on long-tail sites, behavioral…
Agency New Business Revenue Down 5.8% In 2020
Ad agency new business revenue dipped 5.8% last year due largely to a weaker creative agency market which was down more than 12%. Media agency new business revenue was up nearly 7%, according to an analysis by marketing consultant R3…
West African Consumer Sentiment Presents More Positive Picture
Grocery Shopping. African Lady Wearing Face Mask In Supermarket Buying Food Walking With Shop Cart In Groceries Store Indoors. Shopper, Female Buyer Customer Concept. Copy Space For Text
Against the backdrop of the ongoing COVID-19…