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The Rise Of AI-Assisted Writing And What That Means For PR
By Mark Henricks 'Of thousands of PR pitches, I have received, I could count on one hand the number that have led to stories. Surely the PR industry can do better? Seems like AI could be of enormous help.' In December, angel investor…
Cannes Lions Calls For Entries, Announces New Categories
By Joshua Ajayi The Cannes Lions International Festival of Creativity has called for the submission of entries for the 2020 awards. It also revealed that new categories have been introduced. According to the website: “In 2020 we have…
Global Top Trends That Will Disrupt OOH In 2020
The year 2019 that just ended was chequered with lots of opportunities and challenges for media owners, marketing professionals and stakeholders within the larger marketing ecosystem. OOH advertising is however proving to be a strong and…
Brand Experts Suggest Ways To Turn Threats To Opportunities In 2020
In preparation for 2020, brand experts and captains of industries have called for national reset which includes the resetting the educational system to ensure economic growth and development. They also urged entrepreneurs to take…
Sanwo-Olu Appoints Adedamola Docemo As LASAA’s New MD
Prince Adedamola Docemo Lagos State Governor, Babajide Sanwo-Olu has approved the appointment of Prince Adedamola Docemo as new Managing Director of the Lagos State Advertising and Signage Agency (LASAA) with effect from 9th of December,…
NIPR Set To Hold Presidential Dinner, Awards
The 2019 edition of the NIPR Presidential Awards and Dinner is scheduled to hold on Thursday, December 12, 2019 at the Sheraton Hotel, Ikeja Lagos. According to a release by the Institute, "the highlights of this year's event will be…
Why Out-Of-Home Is The Future Of Video Advertising
As more of the population moves to cities—and beyond TV, laptop and smartphone screens—marketers need to take it outside. By Michael Rosen Video is becoming the go-to format for media consumption, but platform and audience…
Global Ad Growth To Slow In 2020 Due To Weakening Economy
Hunker down: GroupM’s worldwide media forecast for 2020 and beyond anticipates a slowdown in advertising growth as the global economy weakens. Compiled by Brian Wieser, who joined the WPP company as global president of business…
Temitope Jemerigbe: An IMC Amazon Soaring High
By Azeez Disu The popular quote of Cassandra Sanford aligns with the story of Temitope Jemerigbe, “If this is something that you really want to do, if you believe in it, simply keep forging forward because success will come.” With…
Advertising Industry Needs More Government Support, Says APCON Acting Registrar
Ijedi-Iyoha, Acting Registrar/ Chief Executive, APCON The Acting Registrar of the Advertising Practitioners Council of Nigeria, APCON, Mrs Jedi Iyoha has called for more involvement of government in promoting the advertising industry in…