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Ab Inbev Elevates Tolulope Adedeji To Senior Director, Trade Marketing and Sales Operations In…
Global brewing giant, Anheuser-Busch InBev has elevated Tolulope Adedeji to the position of Senior Director, Trade Marketing and Sales Operations at Labatt Breweries of Canada.
Before her elevation, Adedeji was the Marketing…
TCC Elevates Bunmi Adeniba Senior Marketing Director, Front-Line Marketing, Africa
The Coca-Cola Company (TCCC), the world’s largest beverage company serving 1.7 billion consumers a day in more than 200 countries, has elevated Nigeria’s Bunmi Adeniba to the position of Senior Marketing Director, Front-Line Marketing…
Top IMC Industry Issues That Rocked 2022 (2)
In the first part of this story, we examined some actions, reports, incidents, trends, and activities that created notable disruptions in 2022. Those issues collectively made 2022 both challenging and exciting in the history of…
Ladybird Advertising, Aleph Partner To Upskill Digital Ad Professionals For Free
Ladybird Advertising, a specialized marketing communication, brand building & training agency iwith headquarters in Lagos has entered a strategic partnership with "Aleph" in Nigeria to power the global digital advertising ecosystem…
5 Trends To Watch Out For in Sales & Marketing In 2023
By Margaret Wise
As we close out 2022, sales and marketing teams everywhere are evaluating the year's performance. They're looking at what lies ahead and crafting new strategies to appeal to buyers and boost…
15 Digital Communications Trends That Will Remain Impactful In 2023
By Forbes Communications Council
Since the beginning of the pandemic, people around the world have been shifting their work styles and lifestyles to integrate more seamlessly within online and virtual environments. With a new…
Experts, Stakeholders Weigh In On New ARCON Directive For Skitmakers, Influencers, Others
New ARCON directive requires influencers, skit makers, others must now obtain pre-exposure approvals for any form of advertisement on their platforms.
Statistics from 2021 show that Nigeria currently has over 187.9 million mobile…
MIPAN Forum Makes Case For New Tech, Leveraging Data In 2023
The 9th edition of the Media Independent Practitioners Association of Nigeria's Business Outlook (BOS) for 2023 has made a strong case for the adoption of new technology as well as leveraging data for relevance in the new year.
…
Experts Outline Benefits Of Airport Advertising, Chart Course For Stakeholders (Photos)
Experts in the marketing and communications ecosystem in Nigeria have outlined the huge potential that airport advertising has to offer to brands and businesses as well as revealed how the growing advertising niche can be taken…
Influencers, Brands, Skitmakers, Others Now To Obtain Pre-exposure Approvals From ARCON Before Use…
News just reaching Brand Communicator has it that the Advertising Regulatory Council of Nigeria, ARCON, has mandated that advertisement of any kind that will be used on social media as well as other digital platforms must obtain…