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Industry
OAAN President Charges Brand Writers To Report With Increased Vibrancy
Brand writers under the umbrella of the Brand Journalists Association of Nigeria (BJAN) have been tasked by the Outdoor Advertising Agencies of Nigeria (OAAN) to bring back the era of robust brand journalism, vibrancy, and in-depth…
Fadolapo’s APCON: Can They Sustain The Fire From Four Cylinders?
About 17 months ago, Dr. Olalekan Olumuyiwa Fadolapo A took over as the fourth registrar/CEO of the Advertising Practitioners Council of Nigeria (APCON). Those who are familiar with his vibrant disposition during his days at AAAN noted…
2023 Election: ENSSAA Move Against Politician Violating State Advertising Laws
The Enugu State Structures for Signage and Advertisement Agency (ENSSAA) advises politicians in the state, especially those aspiring for political offices in the 2023 general elections to be mindful of the Laws regulating outdoor…
EXMAN To Hold 9th AGM In Asaba July 15 To 17
The ninth Annual General Meeting (AGM) of the Experiential Marketers Association of Nigeria (EXMAN), is set to hold this weekend from the 15th to 17th of July, 2022, in Asaba, Delta State capital.
According to the Publicity…
Regulating Online Advertising In Nigeria: A Wild Goose Chase?
Advertisers, marketers, and content providers are turning to the digital space to connect with consumers because of the rising population of users.
According to a Statista report, as of April 2022, there were five billion…
Lagos NIPR Unveils New Plans, Categories For 7th LaPRIGA
Mrs Comfort Nwankwo, chairman, NIPR Lagos Chapter
The Lagos Chapter of the Nigerian Institute of Public Relations (NIPR) has unveiled several innovative plans for the seventh edition of the Lagos Public Relations Industry Gala and…
50% Of All Media Plans Are Underinvested By 50%, Jeopardizing ROI
While poor ROI might cause brands to pull back on spending, research by Nielsen suggests that media spend needs to be higher to cut through and generate revenue.
Nielsen’s debut ROI report highlights what it calls the ‘50-50-50…
APCON Inducts 37 Associates From South-South, South-East
Advertising Practitioners Council of Nigeria (APCON), has inducted 37 associate members from the South-South and the South-East regions.
The induction was conducted after a 3-day Executive Membership Registration and Induction…
50% Of Marketers Impede ROI By Underinvesting In Media, Nielsen Finds
ROI (return on investment) concepts on chalk board
Nielsen’s first-ever ROI Report demonstrates some of the gaps in marketers’ budgets, channels and media strategies that are negatively affecting ROI while also illustrating some ways to…
WPP Merges Design Bridge And Superunion
WPP has announced the creation of a new company, Design Bridge and Partners, formed by the merger of Design Bridge and Superunion. Launching in January 2023, the new company will enable clients to leverage a full range of…