Browsing Category
News
African companies Continue To Grow Despite Difficult Macro Environment
In 2017, approximately $13.5 billion was raised in the equity capital markets in Africa or by African companies in non-African capital markets, a 49% increase from 2016, PwC has said.
Similarly, $7.5…
Panasonic Celebrates 100th Anniversary With Launch Of New Air Conditioners Into Nigerian Market
In celebration of its 100th Anniversary, the world leading air conditioning company, Panasonic Corporation has launched a new range of shower Cooling Aerowings Air Conditioner series into the Nigerian market.
The new air…
Nestle Reviews North American Ad Business
Confectionery giant Nestle has instigated a spring clean of its North American advertising business, with a view to consolidating the sprawling sector to between four and six agencies.
Reports in Adweek suggest…
Apple Ready For European Scrutiny Over Shazam Deal
Apple is bracing itself for a probe from the European Commission into its planned $400m purchase of Shazam, the UK-based music discovery app.
Regulators are alarmed at the prospect of Apple flexing its muscle by encouraging…
Google Ad Revenues Grow Strongly Again Despite Brand Safety Concerns
Google advertising revenue grew 24.4% to $26.6bn, while Google’s other revenues – including hardware and enterprise software – were up 35.8% to $4.4bn.
But rising costs meant the company’s operating margin fell…
Obaigbena, Olanipekun, Abati To Lead Discussion on Future Of The Media
THISDAY Publisher, Prince Nduka Obaigbena, a former President of Nigerian Bar Association, Chief Wole Olanipekun (SAN), and a former Special Adviser on Media and Publicity to ex-President Goodluck Jonathan, Dr. Reuben Abati are expected…
MainOne’s W/Africa Expansion Gets Boost With Cote d’Ivoire License
As part of its West Africa expansion, connectivity and data centre solutions operator MainOne, Nigeria’s provider of wholesale bandwidth telecommunications services and land cables to telecom operators and Internet…
Marketing Communication Expert Launches Report On Millennial Employees, Tasks Organisations On…
The CIBN auditorium in Lagos last week played host to Nigerians from all walks of life as Mr. Nduneche Ezurike, a Marketing Communication professional and employee with one of the leading commercial banks has cautioned that…
Google Launches Outstream Video Ads To Play On Sites Other Than YouTube
Google has launched a new video ad format called Outstream built exclusively for mobile apps and the mobile web, as well as for sites other than YouTube.
The new ad unit doesn’t require placement in a YouTube video, unlike Trueview…
Don Advocates Use Of Effective PR Strategies In Governance
Considering the myriad of challenges plaguing the country, Dr. Bisi Olawuyi of the Department of Communication & Language Arts, University of Ibadan, and a hands-on PR Consultant has advocated that the…
