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Consumers Less likely To Complete Purchases On Mobile
New research shows that shoppers are less likely to go through with an online purchase if they are using a phone or tablet.
The findings come from a study conducted by the University of East Angelia and published in the Journal of…
Google, Facebook To Chew Up 67% Of APAC Digital Ad spend In 2018
Google, YouTube, Facebook and Instagram are expected to represent 67% of digital ad spend in Asia-Pacific in 2018, and 66% worldwide.
According to Salesforce’s ‘Digital Advertising 2020 Report’, the giants continue to increase their…
City Informant Magazine Debuts With Brand And Marketing, Others
A new general interest journal, City Informant Magazine has been introduced into the market by its publishers, Holistic Publishers Limited.
According to a statement from the Editor in Chief, Mr. Adegboyega Adepitan, the magazine…
JLF Foundation Set To Reward Budding Writing Talent
In recognition of creative writing as an invaluable talent worthy of reward, JLF a Non governmental and not-for-profit organisation has announced a writing competition tagged “JLF Writing Competition”. The winner of this competition…
Lampe Omoyele Quits Nielsen
Information gathered by Brand Communicator has it that Lampe Omoyele has left the services of Nielsen as its Managing Director, West Africa.
Mr. Omoyele who served as the head of Nielsen’s commercial operations in West Africa,…
Morning Fresh Fulfills Kitchen Makeover Promo Promise
Morning Fresh, Nigeria’s bestselling liquid wash soap from PZ Cussons, recently awarded prizes to all the winners in the just concluded Morning Fresh Kitchen Make Over Promo; the promo, ran from March to May 2016 .
First prize winner…
EXMAN 2016 AGM: Waxing Stronger In Experiential And Brand Activation Business
The Experiential Marketers Association of Nigeria, (EXMAN) has again used the occasion of its EXMAN 2016 AGM (Annual General Meeting) to showcase members of the association as masters of bringing an event or experience to life. The…
Coscharis Unveils Jaguar F-Pace SUVs in Nigeria
Coscharis has unveiled ever Jaguar F-pace Sport Utility Vehicle (SUV) in Nigeria recently at the prestigious Eko Hotel, Victoria Island, Lagos.
Speaking at the unveiling, Dr. Cosmos Maduka, President of Coscharis Group, has described the…
Allseason Media partners Popimedia On Digital Media
Allseason Media in partnership with Popimedia recently organised digital media workshop for business community in Lagos cutting across Fast Moving Consumable Goods, Telecommunications, and many others.
Speaking at the workshop,…