Adidas

Omnicom Media Group has won the global media planning and buying account for sportswear giant Adidas following a competitive global pitch. This huge win is valued at approximately $512 million in annual media billings, covers…

Cannes Lions revealed winners across its Entertainment and Craft categories in the festival’s second awards show, handing top prizes to standout campaigns that blended brand storytelling with cultural moments and technical skill. …

As part of its commitment to supporting healthy lifestyle habits, Verve, Africa’s leading domestic payment cards, is partnering with leading global sportswear giant, Adidas have partnered to boost the 6th edition of VerveLife, a…

Global sports brand, ADIDAS has opened a Flagship store in the heart of Victoria Island in Lagos, Nigeria, revealing the brand's commitment to local culture, community, and innovation.  The ADIDAS Lagos Flagship is the fourth Adidas…

Photo credit: BBC By Toyosi Olajide As hostilities in Ukraine continues into the seventh day, following Russia’s invasion into Ukraine since last week, precisely on the 24th of February, 2022, some renowned global brands have exited…

Alibaba smashed its 2017 record, selling over RMB213.5bn (around $30bn) in just one day of sales during its 11.11 Global Shopping Festival. The number is almost $5bn more than last year and Alibaba hit a significant milestone in…

Africa’s newest and trusted source for the best in sports programming, Kwesé TV, has signed groundbreaking advertising deals with some of the continent’s leading brands for the FIFA World Cup Russia 2018. These include Coca…