Advertising

Advertisers are demanding significant refunds from YouTube following new research that suggests millions of adverts on partner websites are hidden away from users in ways that breach the Google-owned group’s policies. Adalytics, a…

The number of National Identification Numbers (NINs) issued by the National Identity Management Commission (NIMC) has crossed over 100 million. According to the latest data from the NIMC, the issued NINs are now 101,013,279,…

The Central Bank of Nigeria has directed commercial banks across the country to obtain the social media handle, e-mail addresses, telephone numbers, residential addresses of their customers as part of their Know Your Customer, KYC,…

Rotimi Ogunwede A seasoned marketing professional with over a decade of experience in the marketing communications, Rotimi Ogunwede has joined Earzz, a company at the forefront of sound recognition technology as its Head Of…

Cannes Lions International Festival of Creativity has announced that a total of 26,992 entries, an increase of 6% from 2022, have been received into the 2023 Awards. All entries will now compete to become the global benchmark for…

A dentsu Global Ad Spend Forecasts covering 58 markets across all regions has predicted worldwide advertising spend to increase by $23.0 billion to reach a total of $727.9 billion in 2023. Despite the boost by the FIFA Women’s World…

Photo and video sharing social networking Platforms, Instagram has joined other leading social platforms like Snapchat and TikTok to develop a multi-personality AI chat experience that answers user questions and more. According to a…

Eight Nigerian commercial banks spent the sum of N18 billion on advertising and branding in the first quarter of 2023 for brand visibility and enriched awareness to their potential customers. By investing in advertising campaigns,…

The Advertising Regulatory Council of Nigeria, ARCON, has condemned the exposure of non-vetted Trophy Lager Beer advertisements in some states of the federation without the requisite approval. A statement signed by the Director…

Dr Olalekan Fadolapo, DG, ARCON The Director-General of ARCON, Dr. Olalekan Fadolapo has emphasized that the Advertising Regulatory Council of Nigeria (ARCON) is not regulating social media content but advert content across the…