Advertising

In what can be described as a searing reflection on the state of modern advertising, Franklin Ozekhome – one of Africa's leading brand strategists – pulls back the curtain on why he stepped away from traditional agency life.…

Transmit, a leading ad-Tech solutions provider, has announced a strategic partnership with Suss Ads, a Kenyan-based advertising firm. This partnership expands Transmit's reach into the Kenyan market, offering a comprehensive range…

Ahead of the fast approaching annual National Advertising Conference (NAC) billed to hold in Nigeria’s capital city of Abuja, organisers of the conference have announced a rich line up of speakers made up of top industry experts…

The Oyo State Signage and Advertisement Agency (OYSAA) have clamped down on third-party agents and other advertising practitioners for non-compliance and refusal to pay advert bills worth over N650 million into the state…

Airtel Africa hosted a groundbreaking advertising event with industry experts in partnership with two AI organisations, Intent.AI and FonYou, to explore latest advancements in digital advertising technology and strategies recently…

Global spend on sports media rights is forecast to reach $61bn this year, but a fragmented media landscape poses dilemmas for brand advertisers In the US brands are expected to spend an additional $2bn on the Paris Olympics…

French-based advertising and public relations (PR) company Publicis, one of the oldest and largest media agencies in the world has invested $326m (€300m) into generative AI (GenAI) as the technology is set to disrupt the industry.…

MARKETING EDGE, One of Nigeria's leading marketing and advertising publications, has faulted the Council of the National Institute of Marketing of Nigeria (NIMN) over its letter claiming a breach of the institute's Act 2003 with…

(From left): Hon. Victor Olufemi Fatoba, Chairman, House of Representatives Committee on Information, National Orientation, Ethics and Values; Mr. Udeme Ufot, Group Managing Director, SO &U; Mr Steve Babaeko, President, Association of…

FBN Quest, an investment banking and asset management subsidiary of the FBN Holdings Group has partnered with Nimbus Media Ltd, an out-of-home advertising company to announce plans to support women-led businesses by providing them with…