Advertising

Mark Zuckergerb, CEO, Meta Meta CEO, Mark Zuckerberg, said people now spend more time on Facebook and Instagram because of the company’s massive deployment of Artificial Intelligence (AI). Speaking during the company’s Q1 earnings…

The Global AdTech Market size is expected to reach $1.9 Trillion by 2028, rising at a market growth of 14.4% CAGR during the forecast period. This was made known by ReportLinker, a tech company that uses artificial intelligence to…

In the first part of this report, we looked at some first and second-generation eggheads that made a remarkable impact in the advertising industry, as the Association of Advertising Agencies of Nigeria (AAAN), celebrates 50…

L-R: Anthony Eigbe, Elizabeth Ughoro and Mark Dibia New York Festivals Advertising Awards has announced X3M Idea’s Creative Director, Anthony Eigbe, Elizabeth Ughoro, Creative Director of Zedi, Mark Dibia, Group Head, Copy, Insight…

Steve Babaeko The Chief Executive Officer of X3M Ideas, Steve Babaeko has been appointed as the President of the Nigerian Chapter of the International Advertising Association, IAA. The International Advertising Association is the…

Global spending on artificial intelligence (AI), including software, hardware, and services for AI-centric systems, is expected to reach USD 154 billion in 2023, an increase of 26.9 percent over 2022, according to the latest study from…

Short-video sharing app, TikTok has said it will implement an automatic 60-minute screen-time limit for all users under the age of 18. When the 60-minute limit is reached, teens will be prompted to enter a passcode to continue…

L-R: Sabinus, Taaooma, Broda Shagi, and Papaya Ex The Advertising Regulatory Council of Nigeria, ARCON, has said it will begin the sanction of Influencers, Brands, and Skitmakers, without Pre-Exposure Approvals from the body with effect…

Kemi Alegbeleye Pitcher Festival of Creativity has announced the appointment of General Manager and Chief Operating Officer of Dentsu X, Kemi Alegbeleye as the 2023 Dean of its flagship Future Creative Leaders Academy, FCLA. The…

Breaking boundaries in the world of OOH advertising… A consistently innovative outdoor advertising company and a major player in the Nigerian advertising sector, Elev8media Advertising Limited has premiered a new strategy to include…