Agencies

...How They Shaped 2024 For any team to excel in the world of marketing communications, creativity must be its second language and culture. It must be intrinsically embedded at the core of its soul. The team must crave the…

17th century French mystic, Nostradamus is famously known as 'The Man Who Saw Tomorrow' for his many predictions about the future. Sherif Akinpelu, a Deputy Director of Strategy & Planning for SPV Communications may also be called the…

A dozen agencies -- including Dentsu, Havas, McCann and Publicis -- have joined a pledge to adhere to new global standards for influencer marketing of alcohol and to promote more responsible depictions of drinking, especially…

…To Induct 14 New Agencies, Award Four Individuals From Left-Right; Doyin Adewumi, Chairman, Events Planning Committee, Association of Advertising Agencies of Nigeria's 48th Annual General Meeting; Kemi Fabusoro, …

The most awarded agencies in the UK, US and APAC regions have today been revealed in the latest instalment of the World Creative Rankings. Published by The Drum, this annual study aggregates and analyzes the results of all of the…

By Lorna Keane It’s 2021. Covid-19 hasn’t gone away, and the benchmark’s been set: ROI or bust. Last year, everything we thought we knew went out the window. Agencies everywhere were forced to adapt, pivot, and change their…

During the pandemic, agencies and clients have fallen into a familiar recessionary pattern, with clients cutting budgets and agencies feeling squeezed. Going forward, however, the focus should be on both parties re-calibrating to build…

Joshua Ajayi, Convener, Brandcom Awards and Publisher, Brand Communicator (Left) , Steve Babaeko, President, AAAN and CEO, X3M Ideas (right) and Engr. Mbanefo Dozie, MD, New Crystal Communications (Middle) and recipient of Hall of Fame at…

​Zaid Al-Zaidy, chief executive of Above+Beyond and Group chief of The Beyond Collective offers agencies some tips on the value they can provide to clients in a very uncertain climate. Even before Covid, we were witnessing…

The Chief Executive Officer of Oracle Experience, one of Nigeria’s leading experiential marketing agencies, Dr. Felix King Eiremiokhae has tasked experiential marketing agencies to embark on collaboration and deploy innovative…