brand

TikTok has breached the 100 million monthly users mark in Europe as young people across the continent embrace video-based pranks, dancing and lip-syncing. The news follows reports that TikTok’s parent firm, ByteDance, will not…

The evolution was underway before coronavirus evaporated the world’s remaining patience for empty corporate purpose, argues R/GA's Matt Resnick. As the human, social and economic impact of the coronavirus continue to be revealed,…

The use of artificial intelligence in marketing is at a tipping point, suggests Alex Wilman. It’s important brands understand what consumers will and won’t tolerate. Within marketing, forms of technology progress from being…

Brands that communicate passion for their work in ads may generate positive impacts with consumers as a result, according to a study published in the Journal of Advertising Research (JAR). The paper, entitled The effects of…

Pampers, a diaper brand which is available in Nigeria from the stable of P&G, has announced the launch of its new Pampers Pants that can be pull on and removed by tearing the sides providing a quick and hassle-free solution to…

A new study conducted by Rapport, the out-of-home arm of IPG Mediabrands, has drawn a direct connection between Out of Home advertising and greater trust in social media. The study, named Standing on the Shoulders of Giants, measured…

Google, Microsoft, Twitter, and Facebook have joined forces to unveil a Data Transfer Project, an open source initiative to develop tools that will enable consumers to transfer their data directly from one service to another. The…

Twitter has suspended more than 70 million accounts in May and June to combat fake news according to the Washington Post. The data was provided to the Washington Post by a person with access to one of Twitter’s “Firehose” products,…

Shortly after Real Madrid celebrated its win of the UEFA Champions League final against Liverpool, the league has unveiled its new brand for the 2018/19 season. The new UEFA Champions League brand has a vibrant new look, based on a…

Unilever’s ‘Sustainable Living’ brands grew 46% faster than the rest of the business, but the company is now looking beyond its current targets by asking its employees what sustainability issues it should be prioritizing By Molly…