brand

The Coca-Cola Company has rolled out a new visual identity for its flagship soft drink brand, part of an effort to give the brand a more unified appearance in the more than 200 markets where it is sold around the world. …

To understand modern advertising, it is important to understand how it evolved. Advertising did not always look the way it does today. The emotionally rich brand narratives we see in contemporary campaigns are the result of decades of…

The Coca-Cola Company and Coca-Cola Europacific Partners (CCEP) GB have been named the Official Soft Drinks Partner of the Glasgow 2026 Commonwealth Games. This marks a major brand activation and sponsorship milestone ahead of the…

During NASA’s (National Aeronautics and Space Administration) Artemis II recent mission, astronauts Reid Wiseman, Victor Glover, Christina Koch, and Jeremy Hansen travelled farther from Earth than any humans in history aboard the…

Airtel has crossed 650 million customers globally, ranking as the world's second-largest telecom operator by mobile subscribers, based on GSMA IntelligenThe total covers operations in 14 African countries, via Airtel Africa, and…

Worldwide creative services and advertising holding group, WPP (Worldwide Partnerships Plus) has unveiled an ambitious multi-year restructuring plan branded “Elevate 28,” positioning the group to transition into a single,…

…A Look At How Brands Are Changing The ATL Engagement Game "Guinness Nigeria is proving that sustainability and brand visibility can live in perfect harmony. Repurposing or mimicking product forms in public spaces, like a BRT,…

Once upon a time, reality TV was dismissed as “guilty pleasure” content - loud, dramatic, and not-so-serious. It was the kind of thing people watched with the volume turned down, half embarrassed to admit they enjoyed it. Marketers…

After the Showmax challenge which was the first brand-sponsored task, Big Brother Naija housemates had a second task sponsored by Amazon Farms. The housemates had a task with Amazon Farms which required each team to prepare a dish…

L-R: Key Account Director, Huawei Technology Nigeria Limited, Joey Wu; General Manager, Fixed Broadband, MTN Nigeria, Onyinye Ikenna-Emeka; Chief Corporate Services Officer, MTN Nigeria, Tobechukwu Okigbo; Chief Marketing Officer, MTN…