brands

Just last week, the United Nations' Intergovernmental Panel on Climate Change unveiled an earth-shaking report tagged a "code red for humanity" The landmark report revealed that Global warming is dangerously close to spiraling out…

By Azeez Disu The third wave of Covid-19 called the Delta Variant is currently causing a major threat around the world forcing companies to rethink the new normal, their business, and marketing strategies. Since the Covid-19 first…

By Jean-Paul Burge After judging the 2021 Creative Effectiveness Lions, BBDO Asia’s Jean-Paul Burge explains what made Nike’s Dream Crazy the Grand Prix winner. As the 2021 Creative Effectiveness judging panel, we were blessed…

While brands and other organisations are lining up different programmes to mark the International Youth Day, observed annually on August 12 in celebration of the 1.8 billion people in the world, Nigeria’s low ranking on the global…

Globally there has been a deepening cynicism accompanied by a growing expectation gap in consumer's relationship with brands and businesses. This is mirrored across Asia Pacific as well, said the "Meaningful brands report 2021" by…

Of various types of behavioral data, transaction data is the most predictable, as it’s about the exchange of hard currency for chosen products and services. There really is no stronger indicator for product affinities than repeat…

More than half (52%) of surveyed U.S. consumers reported that overexposure to ads was most likely to negatively impact their perception of a brand, while just 32% said the same for messages that appear next to questionable content,…

Over half (57%) of influencers cite their ethnicity as a factor in the fees they can levy for brand partnerships, a disturbing new report has found. The Influencer Pricing Report, produced by inclusive creator agency SevenSix…

By Rajesh Pantina In 2021, the new reality for brands is characterized by consumers who are spending more time indoors, always on the hunt for new information (and distractions), and longing to stay connected with their near and…

TikTok is perhaps one of the most misunderstood and underestimated platforms to hold court in the current zeitgeist of social platform usage. Boasting the top spot in app downloads for 2020 and having totted up billions of downloads…