brands

Joshua Ajayi, Convener, Brandcom Awards and Publisher, Brand Communicator (Left) , Steve Babaeko, President, AAAN and CEO, X3M Ideas (right) and Engr. Mbanefo Dozie, MD, New Crystal Communications (Middle) and recipient of Hall of Fame at…

L-R: Biodun Shobanjo, Chairman, Troyka Holdings and 2019 Brandcom Awards Hall of famer with Joshua Ajayi, convener of Brandcom Awards/publisher of Brand Communicator. The organizers of Brandcom Awards, Nigeria’s leading brands and…

L-R: Victor Afolabi, Group Managing Director, GDM; Bukola Akingbade, Founder and CEO at Kucheza Gaming; Dr. Tola Bamigbaiye-Elatuyi, Executive Director, Marketing HS Media Group and Joshua Ajayi, Convener, WIMCA at the 2020 Women In…

By Brad Nierenberg  The following was previously published in an earlier edition of Marketing Insider. >Through advancement of technology and communications, video games and social media have risen to prominence and are…

By Aprajita Kalyani and Saachi Asthana The Dragonfly Market Research in India offer some guidance for how brands can lift the curse of “sameness” that has befallen brand communications since the start of the COVID-19 outbreak. …

By Demi Abiola, PHD UK Demi Abiola considers the impact of COVID-19 and the Black Lives Matter movement on how advertisers approach brand safety, and what it means for publishing brands. The last few months across the globe have…

By Sammy Ahmed In this time of upheaval, many brands are asking themselves the hard questions: Is now a good time to launch a new product? Can we use messaging that’s lighthearted and playful at a time when people are neither?…

The world’s most valuable brands have seen their total brand value increase by 5.9% despite the economic, social and personal impacts of Covid-19, according to the 2020 BrandZTM Top 100 Most Valuable Global Brands ranking released…

COVID-19 has upended the customer experience, but brands now need to be thinking beyond short-term fixes and develop twin strategies for both brand and customer journey recovery. Some brands have been ahead of the curve in terms of…

Firms need to accommodate customers and partners with uncertain or reduced incomes due to the COVID-19 pandemic or lose their business entirely, according to a new report by Forrester. The consultancy looked at how 26 B2C and B2B…