brands

Global advertising spend is set to fall by 8.1% – $49.6bn – to $563bn this year, led by severe cuts in investment among major product sectors as a result of the COVID-19 outbreak, the latest WARC Global Advertising Trends report finds.…

The month of March can best be termed ‘Women’s month, and March 8 is the International Women’s Day, IWD. As an annual focal point in the continuing global movement for women’s rights, it celebrates the social, economic, cultural and…

The Marketing Director of FrieslandCampina Wamco Nigeria Plc., Chris Wulff-Caesar has tasked marketeers and brands to re-invent themselves, find new ways to engage consumers and deploy strategies that will keep them relevant during and…

Brian Wieser, Global President, Business Intelligence at GroupM, shares his outlook for the ad industry and global economy as part of the WARC Guide to Marketing in the COVID-19 Recession. The scale of the decline of the global…

An analysis of the recently released three WARC Rankings – Creative 100, Media 100 and Effective 100 – has identified nine common marketing themes used by highly successful brands. “Becoming a successful brand is not as easy as…

Brands are increasingly tapping into the opportunities presented by artificial intelligence (AI), both in terms of improving ROI and enhancing the digital experience of their customers, but it is essential they pay attention to trust,…

By Tunji Faleye Ropo Alabi, MD, Linkpoint “Your connections to all the things around you literally define who you are.” – Aaron D. O'Connell. Going by this quotation by Aaron D. O’Connell, connection is one important thing that…

By Brett Hyman Facebook’s recent TV commercial showcasing the social network’s Groups capabilities shows us that the digital age has not eliminated our desire to spend time together in the physical world. The spot’s tagline, “Let’s…

By Azeez Disu “Provide an experience that is both useful, usable, desirable, and differentiated and you will create demand for your brand and delight your customer.” David Armano, Edelman Digital once said. In today’s world…

By Christopher Tolve Customers are turning their backs on traditional business models and demanding higher standards from brands according to research from Oracle. The dramatic split in attitudes between those born before 1980…