brands

By Michelle Engle The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging…

By Simon Mainwaring Companies continue to follow the expanding trend towards purposeful branding. With the overwhelming amount of content - be it online, on television, print or out of home media - today’s consumers are…

With just a few weeks to go until the planet's biggest sporting competition begins, Campaign looks into what brands are doing to align themselves with the Fifa World Cup football extravaganza in Russia. We'll add new work to this…

In furtherance of the commitment to delivering positive customer experience, the innovative and customer-friendly telecommunication company, 9mobile and leading mobile phone brand, Tecno have launched the newest…

YouTube launches 'TrueView for reach' format to help brands catch a 'scattered' set of eyeballs. YouTube announced the addition of a 'TrueView for reach' format to its 6-second TrueView ad product offerings. This announcement came…

Introduction It is a known fact that football in Nigeria has passed through many phases and varied lifespan. It is a rallying point in the country‘s sporting history commanding a near-cult following in…

Brands must inject “assistive” layers into their strategies at various stages of the purchase journey, a leading executive from Google, the tech company, has argued. Jim Lecinski, VP of customer solutions at Google, discussed this…

Once upon a time, 800 words on a page with a stunning image were enough to inspire customers to travel to a destination, stay in a resort or visit an attraction. Travel was one of those high-ticket items one didn't get to experience…

As part of efforts to deliver quality financial solutions to its wide customer base across Nigeria, Union Bank of Nigeria, Plc. extended its transformation activities to Anambra State with the launch of two newly upgraded branches in…

Keskese Limited, a marketing communication company that specializes in experiential marketing, is a young, nimble and flexible agency that has earned a well-deserved reputation for always providing clients with the appropriate knowledge…