data

Driving Business Sustainability in the age of Data and Technology is a keynote lecture presented at the National Institute of Marketing of Nigeria (NIMN) Annual Conference on 16th June 2022 by Kola Oyeyemi, CEO, Axiom Intel Limited at…

Data has shown that TikTok, an app for making and sharing short videos is becoming a marketing delight for several brands to showcase their products to a large number of audiences. The short video social media platform which was…

L-R: Tokunbo Adodo, Vice President, Corporate Brands and Marketing; Dinesh Balsingh, Chief Commercial Officer (CCO); Emeka Oparah, Vice President, Corporate Communications & Corporate Social Responsibility and Seun Soladoye, Marketing…

Digital transformation leader, Globacom, has rolled out data gifts, including a one-off 10GB free data, for its subscribers on 3G SIMs to encourage them to upgrade to 4G SIMs to experience its faster 4G LTE network. Globacom…

Data used to be misunderstood. Companies hungrily gathered all of the data they could to drive business without necessarily knowing what to do with it. Today, marketers have a better understanding of what that data means, but still…

Tayo Osikoya,MD, NIMBUS By Azeez Disu “Every once in a while, a new technology, an old problem, and a big idea turn into an innovation. “ Dean Kamen once said. Truly, the unveiling of the new digital signage screensinstalled at…

Chief Transformation Officer, MTN Nigeria, Bayo Adekanmbi has been confirmed as one of the speakers for the 2019 edition of Nigerian Entertainment Conference, scheduled to hold on Wednesday, April 24, 2019 in Lagos. The conference…

Advertising agency behemoth, Interpublic Group (IPG) has confirmed it’s acquiring database marketing and management solutions business, Acxiom, in a deal worth US$2.3 billion. Under the deal, the Acxiom Marketing Solutions (AMS)…

A new study has found that almost 20 per cent of ad dollars spent globally this year will be for search with Google, unsurprisingly, snaring over 85 per cent of the money. Following an analysis of WARC’s adspend data for its 12 key…

By Tunji Faleye In this new age, there is no need to start explaining the importance of data to marketers and its usefulness to the business of marketing.  What we should be interested in now is the accuracy of the data and…