data

Technological advancements have transformed marketing communications by providing new channels, tools, and data-driven insights that allow businesses to connect with their target audience more effectively, deliver personalised…

Data can save the planet, but how? There are efforts underway across the business world, in boardrooms and across supply chains to ensure the destructive impact of high carbon-emitting corporate activity is being reduced. At…

Elo Umeh, Managing Director of Terragon Group has urged marketers to be innovative by leveraging data and technology to grow their business in a business world that is more digital-driven.He also tasked marketers and businesses to…

The Federal Government has revealed that it is set to generate N160.46bn from excise duty on telecommunication services and beverages as the implementation will begin in 2023. This was revealed by the Minister of Finance Budget and…

Consumers are willing to share personal data in return for relevant streaming TV advertisements, Infillion found in a study that could have meaning for all media. Of the individuals polled, 73% say the ads they see are…

...17 Fellows Inducted, Two Officers Elected At AGM Seasoned experts and professionals have called on Business owners, industry captains, and brand custodians as well as stakeholders operating in the marketing and communications…

Driving Business Sustainability in the age of Data and Technology is a keynote lecture presented at the National Institute of Marketing of Nigeria (NIMN) Annual Conference on 16th June 2022 by Kola Oyeyemi, CEO, Axiom Intel Limited at…

Data has shown that TikTok, an app for making and sharing short videos is becoming a marketing delight for several brands to showcase their products to a large number of audiences. The short video social media platform which was…

L-R: Tokunbo Adodo, Vice President, Corporate Brands and Marketing; Dinesh Balsingh, Chief Commercial Officer (CCO); Emeka Oparah, Vice President, Corporate Communications & Corporate Social Responsibility and Seun Soladoye, Marketing…

Digital transformation leader, Globacom, has rolled out data gifts, including a one-off 10GB free data, for its subscribers on 3G SIMs to encourage them to upgrade to 4G SIMs to experience its faster 4G LTE network. Globacom…