Browsing Tag
data
Nimbus: Offering Measurability, Data With New Digital Signage Screens
Tayo Osikoya,MD, NIMBUS By Azeez Disu “Every once in a while, a new technology, an old problem, and a big idea turn into an innovation. “ Dean Kamen once said. Truly, the unveiling of the new digital signage screensinstalled at Ikeja…
MTN’s Bayo Adekanmbi Set To Speak At NECLive 7
Chief Transformation Officer, MTN Nigeria, Bayo Adekanmbi has been confirmed as one of the speakers for the 2019 edition of Nigerian Entertainment Conference, scheduled to hold on Wednesday, April 24, 2019 in Lagos. The conference themed…
IPG Acquires Acxiom Marketing Services Business For US$2.3bn
Advertising agency behemoth, Interpublic Group (IPG) has confirmed it’s acquiring database marketing and management solutions business, Acxiom, in a deal worth US$2.3 billion. Under the deal, the Acxiom Marketing Solutions (AMS) business…
Study: Search Now Accounts For 20% Of All Global Ad Spend With Google Snaring The Lion’s Share
A new study has found that almost 20 per cent of ad dollars spent globally this year will be for search with Google, unsurprisingly, snaring over 85 per cent of the money. Following an analysis of WARC’s adspend data for its 12 key markets…
Is Your Data Giving You A Clear Customer Picture?
By Tunji Faleye In this new age, there is no need to start explaining the importance of data to marketers and its usefulness to the business of marketing. What we should be interested in now is the accuracy of the data and the…
Zuckerberg Apologises As Facebook Plans Critical Response
Mark Zuckerberg has apologised on behalf of Facebook for the role his company played in the Cambridge Analytica scandal. "This was a major breach of trust and I’m really sorry this happened," Zuckerberg said. "Our responsibility now…