Digital

The Institute of Directors (IoD) Nigeria has called for better ways in fostering the digital economy and introducing progressive corporate policies to prepare the country for a digital future. According to the institute, the country…

According to Brand Finance Africa 150 2022 report, South African brands are leading the African continent with MTN taking the most valuable brand position in Africa , The South African brands…

Three new industry reports predict a remarkably strong advertising market heading into 2022, building on an already better-than-expected pandemic rebound. One of the firms, Magna Global, recorded its highest growth rate ever for the…

African American Hands Shopping In Online Ecommerce Store Advertising spend on retail media platforms has risen by more than 50% as the cost-per-click reached a new high, according to data from digital advertising company…

By Ntia Usukuma In the last few years, one agency of government that has made efforts to seek how research works from universities can be utilized for national development is the Nigerian Communications Commission (NCC). The…

In today's high-speed ‘always-on’ world, where everyone is scrolling through their phones and sifting through all sort of information via web or social media, it just takes a single careless moment to cause loss of industry reputation…

Dentsu Aegis Network (DAN) has strengthened its data and analytics capabilities with the acquisition of a majority stake in Indian data firm Ugam. Ugam will now sit alongside Merkle, DAN’s in-house performance marketing agency,…

Top financial performers invest in digital at a rate much higher than their peers, according to data released recently. Some 66% spend 10.1% or more of revenue on digital, compared with 26% of their peers. Nearly three-quarters say the…

By Marc Vermut, VP, market strategy for retail, Neustar The modern consumer is no longer a single-channel shopper. A recent study of a major U.S. retailer's customers found that 73 percent followed an omnichannel purchase…

Bank for Africa Plc, UBA, has emerged the ‘Most innovative Digital Bank’ of the year, in the digital category of the International Finance Awards organised by the International Finance Magazine. The bank in a statement said the…