IMC

This year Africa’s biggest marketing conference, the Nedbank IMC, is all about challenges and how to keep pace with an industry constantly catching up to change. In emerging markets, like those on the African continent, these…

Marketing and communications professional, Kalu Kalu has been elevated to the position of Business Unit Director at one of Nigeria’s foremost communications planning and media buying agency PHD Nigeria. Prior his recent…

Last year, Lekan Fadolapo, the uncommon regulator in charge of the Advertising Regulatory Council of Nigeria (ARCON), executed with great dexterity his statutory mandate to regulate advertising practice in line with provisions of…

Tosin Balogun is a versatile strategy leader who thrives at the intersection of brand, culture, and innovation, with a decade of experience driving growth for multi-nationals and global brands. In this insightful piece, he takes a dive…

Though 2024 is still at its embryonic stage, the battle lines for the expected CSD cataclysmic war in Nigeria this year were drawn in 2023.   Brand Communicator’s Editor,  Usukuma Ntia, in his second feature on what to expect in 2024,…

Frontline media personality, Oscar Oyisan has pitched tent with Rapid Broadcasting Network (RBN) operators of Rapid TV and Rapid Fm, with presence in Lagos, Abuja, Port-Harcourt and Umuahia, as its new General Manager. In his…

Ekene Eyo is the Managing Director of Redwolf Company and former Chief Operating Officer of Noah’s Ark Communications. In this piece, he shares his highlights of the outgoing year and `nine trends to look forward to in the incoming year. …

As Nigeria welcomes a new Minister for Information and National Orientation, the nation stands at a critical juncture. The Ministry of Information plays a pivotal role in shaping public perception, promoting government policies,…

In what has been described as a noteworthy development for the marketing communications ecosystem, Olumide Balogun, a seasoned professional in the space, has been elevated to the position of Director, West Africa at Google. In…

…As The Peak Performer Magazine Debuts in Africa Top marketing communications professionals set for Peak Performer Recognition The Peak Performer (TPP), a platform where African industry leaders, culture shapers, and game changers…