Marketers

The Future of Measurement 2024 is part of WARC’s Evolution of Marketing programme, explores major trends and emerging best practices in measurement As cookies are phased out and new measurement techniques come to the fore, 2024…

...As marketing veers fully into the digital world, specialized digital agencies are either evolving into more full-service shops or specializing further still Digital agencies were once the hottest segment of the advertising…

By Janice Tan Marketers globally have identified Instagram as their preferred platform to target consumers, according to Kantar's latest Media Reactions 2022. Google rose one spot to come in second followed by YouTube and TikTok.…

Nielsen’s new analysis shows 50% of planned media channel investments are too low for optimal ROI, while planned spending overall is also 50% too low. It may feel counterintuitive for marketers even to consider increasing spend in…

ROI (return on investment) concepts on chalk board Nielsen’s first-ever ROI Report demonstrates some of the gaps in marketers’ budgets, channels and media strategies that are negatively affecting ROI while also illustrating some ways to…

Marketing and marketing communications experts have urged marketers to rethink and put the customer at the centre of their strategy, and think beyond the four Ps of marketing if they want to remain relevant. They made…

L-R: Hakeem Popoola Fahm, Lagos State Commissioner for Science and Technology; Debola Williams, Group CEO, Red for Africa; Tolulope Tomori Adedeji, Marketing Director, Anheuser-Busch InBev; Victor Afolabi, Founder of Eko Innovation Centre…

Two-thirds (65%) of marketers say they expect to increase their social media budgets this year, making it the medium that will see the largest increase in spend, according to a worldwide survey of marketing professionals by Nielsen. …

Marketers are buying new technology, but they admit that 40% of the martech at their disposal is going unused, according to The State of Martech 2022, a study conducted by software provider Clevertouch in partnership with the…

By Tom Olivieri Creative (content) has always been king. Think back to the characters in Mad Men who were depicted as imaginative souls yearning to make meaning in the mercenary arts, agonizing endlessly over what image to put in a…