marketing

Denstu Aegis Network (DAN) and Index Exchange have penned an agreement that will see holding group target up to 242 million US internet users on premium websites using the programmatic outfit’s technology. The partnership means DAN’s…

The Loeries, a proudly not-for-profit organisation, has extended the submission of entry deadline to June 7. All work must still be launched, flighted or published by 31 May to be eligible. Recall, the organization had earlier…

Global oil and gas giant BP (formerly British Petroleum) has selected WPP as its global agency partner after a review that began in mid-2017, extending a relationship with the holding company that dates back decades. “This has led…

Beauty giant Coty has unveiled a smart augmented reality ‘magic mirror’ in its Bourjois boutique in Paris which lets users try on products virtually when they physically pick them up. Coty is describing the tech as “blended reality”.…

Marketing, Media and Money debuts on Kwesé Inc. channel Kwesé TV has introduced a new television show called Marketing, Media and Money which will engage and pique the interest of marketing professionals and…

Uber and Lyft users in the US will now be able to purchase snacks and refreshments while they're on the road, thanks to a collaboration between Coca-Cola and rideshare supplier Cargo. With passengers expected to increasingly opt for…

By Tony Walford When the world’s biggest advertiser speaks, the marcomms industry listens. And when it acts, or makes a proposal, then the industry either rubs its hands in glee, or more likely, goes into a panic. Procter &…

A new survey from the Association of National Advertisers shows strong and growing approval of influence marketing, with more than 75% of them using it, and 54% saying they were satisfied or very satisfied with how well it works.…

The latest CMO Survey of top marketers predicts that combined spend on the likes of digital marketing, martech platforms and marketing analytics will increase by 6.5% over the next year. Backed by Deloitte and the American Marketing…

Google, YouTube, Facebook and Instagram are expected to represent 67% of digital ad spend in Asia-Pacific in 2018, and 66% worldwide. According to Salesforce’s ‘Digital Advertising 2020 Report’, the giants continue to increase their…