marketing

e Katie Deighton These are the hyped-up solutions, concepts, habits and strategies that consumers are sick of hearing about which marketers from across the industry should leave behind in 2018. Tamara Littleton, chief…

French-headquartered advertising network Publicis Groupe is pushing on with the sale of its loss-making healthcare subsidiary Publicis Health Services, the company confirmed during its third-quarter results. Publicis Health…

When it comes to marketing, the goal of this game is not to win; it's to keep playing and to leverage data to improve your play over time. Great marketers use new tools to enhance their ability to do this efficiently and…

According to father of modern marketing, Philip Kotler, “Marketing is not the art of finding clever ways to dispose of what you make. Marketing is the art of creating genuine customer value. It is the art of helping your customer become…

By Holly Stephens This week sees the inaugural Advertising Week APAC come to Sydney. Almost 250 speakers across the world of marketing, sports, business and advertising will descend on Luna Park from today along with thousands of…

Dentsu Group has branched out into Indian transportation with an investment in Shuttl, a digital smart-bus mobility service used by around 50,000 people each day across seven cities. Dentsu’s corporate venture capital fund invested…

More than 10% of the global population will use a subscription over-the-top (OTT) video service at least once a month in 2018, according to forecasts from eMarketer. Nearly 765 million people worldwide are tuning in to watch content…

Omnicom has announced the roll-out of Omni, a ‘people-based’ precision marketing and insights platform. Designed to identify and define personalized consumer experiences at scale across creative, media, CRM as well as other Omnicom…

With the World Cup now well underway, it is clear that hundreds of brands are trying to cause a stir at the global event which organiser Fifa boasts will attract 3.2bn viewers. To do so, brands were presented with a few choices: spend…

The latest Brandz research has quantified the links between disruption, creativity and quality advertising by calculating that the combined influence of these qualities can boost brand value by 265%. Basing its findings on its own…