marketing

What if your work mattered? Really mattered. Not just to your brand, but to the people you love and to the planet? Imagine how much more drive, unity and success you’d see in your teams if they knew they were making a difference.…

By Seraj Bharwani. Savvy marketers know that 2022 needs to be different. The pandemic forced an overcorrection of prudence while technology has continued to advance. Because marketers are overwhelmed with expectations to deliver on…

AI streamlines workflows, improves predictive capabilities and better accommodates customer demands By Courtney Behrens Marketers are no exception to the relentless pace of organizational…

Of various types of behavioral data, transaction data is the most predictable, as it’s about the exchange of hard currency for chosen products and services. There really is no stronger indicator for product affinities than repeat…

By Julie Liesse In early 2020, marketing and media companies prepped for a busy year ahead, including the Summer Olympics and a contentious national election. And then the COVID-19 pandemic hit. In the marketing world, businesses…

Not many would have predicted the challenges 2020 brought and the digital marketing trends that ensued, but as we move into a new year, experts at Access are now forecasting the new technologies, behaviours and trends that they believe…

Marketers often adhere to a “small-budget fallacy” which causes them to ignore the core principles of effectiveness when building out strategies, according to research presented at Lions Live. James Hurman, the founder of innovation…

Iretiogo Oke One of Nigeria’s foremost female marketing professionals, Iretiogo Oke has joined the services of Samsung Electronics as Head of Marketing. Iretiogo who joined the company earlier this month will be responsible for…

Aeroplanes are grounded, restaurants and churches closed, streets empty. The world seems to be on standby, waiting for something to happen. In the meantime, companies are trying to survive. Those that shut down in response to…