marketing

We’ve had recessions before, and the argument has long been made for why brands must market their way through a downturn. But what about the nuance of that marketing? Where should the emphasis lie to ensure the best use of budget and…

The Group Marketing Director of Jotna Nigeria Limited (The La Casera Company), Emmanuel Agu has stated that neighbourhood stores, e-commerce and social media will accelerate the growth of Fast Moving Consumer Goods (FMCG) in post…

The Group Managing Director of GDM Group, a marketing innovation firm, Victor Afolabi has disclosed that social distancing and other trends will disrupt the marketing landscape in post COVID-19 era. He therefore urged marketers to…

As the COVID-19 virus pandemic began to sweep across the world, Doug McMillon and his team at Walmart watched in horror. Suddenly, they realized, tomorrow would be nothing like “business as usual” and everything in the company’s marketing…

By Segun McMedal A view of the deserted central business district is pictured on the first day of a 14-day lockdown aimed at limiting the spread of coronavirus disease (COVID-19) in Lagos, Nigeria March 31, 2020. REUTERS/Temilade…

By Jeremiah Agada Coronavirus is, by far, one of the biggest challenges this generation has faced, and its impacts will last in the years to come. The world as we know it, may not remain the same again after this pandemic may have been…

Emerging data shows businesses that get their communications wrong during the coronavirus pandemic could face the public boycotting their brand. With an increasing number of industries and companies impacted from the coronavirus…

By Sam Stark Covid-19 has interrupted the marketing efforts that we have all spent months planning. The new normal - from the safe confines of our homes - means social media is the world's only gathering place, fulfilling the…

Oludare Kafar Consummate marketing professional, Oludare Kafar has joined Hello Products Limited, an African healthcare company based in Lagos, Nigeria and a member of Jagal Investments, as its new Marketing Director. In his new…

Growing pains are part of the deal, of course, but miring yourself in tech details eats up time and money—and often your patience. Try these approaches to ease your workweek. By Chad Ruff Marketing automation isn’t a thing of…