Omnicom

Omnicom has weathered another decline in organic growth over the fourth quarter, falling 9.6% to $3.7bn, a modest improvement on the 11.7% fall reported in the third quarter. Across the full year, organic growth slipped 11.1% to…

Daimler AG has handed over its global media duties to the Omnicom Media Group (OMG). The account is estimated to be worth up to $950m. WPP's GroupM had managed the majority of the business in Europe and the APAC region. Omnicom was…

The creation of Publicis Emil by Publicis Groupe at Daimler AG, the manufacturer of Mercedes-Benz, is being touted as the new agency model for legacy businesses undergoing digital transformation to find a compromise between in-housing…

Omnicom Group suffered its biggest decline in nine years after posting sluggish results, renewing concerns that the ad giant can weather media disruption spurred by the likes of Google and Facebook. The stock closed Tuesday at…

Omnicom has announced the roll-out of Omni, a ‘people-based’ precision marketing and insights platform. Designed to identify and define personalized consumer experiences at scale across creative, media, CRM as well as other Omnicom…

WPP has declared that the group is no longer working with Cambridge Analytica as part of its engagement with US Army's advertising account. A spokesman for WPP said: "Cambridge Analytica were involved in a pitch…

AMV BBDO will work on both accounts on a three-year contract, but each brand will retain a unique identity and independent in-house teams. The agency has been tasked with developing complementary, but distinctive, marketing…

Omnicom's net income for 2017 dropped 5.2%, to $1.09bn (£780m), with UK and North American revenues dropping last year. This was partly due to the US Tax Cuts and Jobs Act which increased the group’s taxes by $106.3m in the…

  By Tunji Faleye   MTN media buying account has finally moved to PHD Nigeria, an affiliate of Omnicom Worldwide despite earlier speculations that the account will go back to Capital Media, an affiliate of DDB which handled the account…

Nissan has announced a new stage in its relationship with Nissan United, the dedicated Omnicom unit that handles its marketing business within the United States. The largest change involves consolidating all work on the East Coast in…