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Trendupp Africa, Nigeria’s first-ever reward-based platform where creative minds receive support and build direct relationships with their fans has announced the third edition of her award initiative - The Trendupp Awards. The award…

L - R: Nafisa  Rugga, Head, Digital Media, Nigerian Communications Commission (NCC); Oscar Kalu, Director, Programmes and Organisation, National Civil Society Council of Nigeria (NCSCN); Nnena Ukoha, Head, Corporate Communications, NCC; …

Word PR on newspaper There are growing factors from artificial intelligence to data, technology, and storytelling that have consistently influenced public relations in the past years. However, 2023 won’t be different as these trends…

In the first part of this story, we examined some actions, reports, incidents, trends, and activities that created notable disruptions in 2022. Those issues collectively made 2022 both challenging and exciting in the history of…

The appearance of Habeeb Okikiola otherwise known as Portable at campaign rally as guests of the All Progressive Congress (APC) and Davido for the Peoples Democratic Party (PDP) in Osogbo, Osun State, has elicited comments from…

Gen Z consumers would rather engage with brands on social media than through traditional means like email, according to 7 Key Consumer Expectations Impacting Social Media Success Today, a study released Tuesday by Emplifi, conducted by…

Twitter Inc. investors have sued billionaire Elon Musk, accusing him of manipulating the company’s stock price downward when he mounted a $44 billion takeover bid for the social media platform. According to the investors,…

Frankline Ozekhome, CEO- Identiture Africa Franklin Ozekhome, CEO & Head of Growth, Identiture Africa has shared five ways in which marketing communications practitioners can improve communications through blockchain and the…

By Tom Olivieri Creative (content) has always been king. Think back to the characters in Mad Men who were depicted as imaginative souls yearning to make meaning in the mercenary arts, agonizing endlessly over what image to put in a…

Two global reports have surfaced in the past week indicating a desperate need for the advertising and media industries to work together to rebuild public trust. But amid an enormous public health crisis, can consumers’ concerns be…