Steve Babaeko

Steve Babaeko, outgoing President of the Association of Advertising Agencies of Nigeria (AAAN) has always radiated the personality of a man of vision, with sight on legacies. The Beginning After 2 years of serving as Vice…

…See Breakdown of Events For The AGM The highly anticipated 51st Annual General Meeting (AGM)/Congress of the Association of Advertising Agencies of Nigeria (AAAN) is set to kick off today at the Rock city of Abeokuta, the Ogun…

This year Africa’s biggest marketing conference, the Nedbank IMC, is all about challenges and how to keep pace with an industry constantly catching up to change. In emerging markets, like those on the African continent, these…

…Partners Instincthub, To Reward Best Students Some of the beneficiaries of X3M Tech with Steve Babaeko, GCEO/CCO, X3M Ideas Group. In furtherance of its corporate social responsibility and in commitment to the corporate…

It is no longer news that Africa's highly acclaimed creative powerhouse, X3M Ideas, headquartered in Lagos, Nigeria, with offices across Africa and the UAE, has once again etched its name in the annals of advertising excellence by…

…as Leo Burnett wins Grand Pix It was a night of recognition, glamour, and celebration of creative excellence at the 2023 edition of the Lagos Advertising and Ideas Festival (LAIF) Awards as X3M Marketing Ideas Limited, Noah’s…

Trailblazing advertising agency, X3M Ideas, akin to the exploits of the premium advertising brand in recent times, made Nigeria and Africa proud again by winning 1 Grand Prix, 1 Gold, and 2 Silver awards at the third edition of the…

It was most probably from the remarkable depth of his discernment, and level of awareness that renowned Film Composer, Bernard Herrmann made this declaration; “Music can propel narrative swiftly forward…. It often lifts mere…

Excelling in creative advertising in Nigeria is really a great feat.  But slicing across 6 African countries and the Middle East like a hot knife in butter, and winning the coveted Cannes Lions Award for the first time for Nigeria and West…

(From left): Hon. Victor Olufemi Fatoba, Chairman, House of Representatives Committee on Information, National Orientation, Ethics and Values; Mr. Udeme Ufot, Group Managing Director, SO &U; Mr Steve Babaeko, President, Association of…