Steve Babaeko

The President of the International Advertising Association (IAA) Nigeria Chapter and CEO/CCO of X3M Ideas Group, Mr. Steve Babaeko has expressed deep concern over the enduring challenges faced by Nigeria’s creative…

Following a remarkable achievement of being ranked 31st on the Financial Times’ prestigious 2025 list of Africa’s Fastest-Growing Companies, the Association of Advertising Agencies of Nigeria (AAAN) has extended its heartfelt…

Following in its tradition of excellence, trailblazing creative advertising agency, X3M Ideas Zambia, the southern African subsidiary of the X3M Ideas Group headquartered in Lagos, Nigeria, has once again hit the spotlight as it…

Five Nigerians - Steve Babaeko, Alex Okosi, Esosa Osagiede, Sinmi Hughes-Obisesan, and Omawumi Ogbe have made the 2025 DARE (Dream, Act, Reimagine, Empower) list of Next-Gen Black Leaders in Creativity. In all, there are 44…

… Shares Insights On Going Global Steve Babaeko, is a trailblazing industry leader in the Nigeria's advertising landscape and Group CEO/CCO of X3M Ideas Group. In this interview, he offers a comprehensive perspective on the…

Steve Babaeko, CEO/Chief Creative Officer, X3M Ideas with 24 other creatives eggheads have been announced as Jury Presidents for the ANDY Awards 2025. The stellar lineup of Jury which will bring together 25 of the world’s leading…

Steve Babaeko, CEO/Chief Creative Officer of X3M Ideas, has said that collaborations and sharing of ideas among key players in the Integrated Marketing Communication (IMC) industry will take the industry in Africa to a higher…

Steve Babaeko, the President of the Nigerian Chapter of the International Advertising Association (IAA) and Group CEO/Chief Creative Officer of X3M Ideas, who has helped create some of the most iconic marketing campaigns in Africa…

Lanre Adisa, a creative leader and Founder and Chief Creative Officer of Noah’s Ark Communications has assumed leadership of the oldest advertising sectoral body in Nigeria - Advertising Agencies Association of Nigeria (AAAN),…

If there is anything Steve Babaeko loathes with great passion, it is self-glorification. When he was approached to evaluate his performance in the last four years as AAAN President, he pulled back politely. “I find it more fitting…