Browsing Tag

The Hook

The Hook: From Kwara’s ‘O to ge’ To Airtel’s Living Limitless – Meet The New Generation Agency…

Jeremiah Agada Apr 8, 2025 0

-‘ PR & Reputation Management Agencies To Watch In 2025, How They Shaped 2024’ Series. Not many people may have known about The Hook before 2019, but its name became impossible to ignore after one of the most revolutionary…

Opinion

Insight Publicis & Airtel Nigeria Creative Advertising Account: Matters Arising

Jeremiah Agada Mar 18, 2025 0

The recent announcement by Insight Publicis on its resignation from the Airtel Nigeria account has sparked discussions within the marketing communications industry. While the agency cites an inability to reach a mutually beneficial…

Agency

The Hook Creative Agency Realigns Leadership, Launches New Entertainment Venture

Eunice Stephen Nov 6, 2024 0

Lagos-based creative agency, The Hook, has appointed Akinwale Muse as its new Chief Executive Officer, following the launch of a new entertainment-focused subsidiary, HookEnt. Akinwale, a co-founder and formerly the Business…

Agency

Just In: The Hook, Insight Publicis Win Airtel Nigeria Creative Account As Algorithm Clinches Media…

Jeremiah Agada May 31, 2024 0

Information reaching Brand Communicator has it that Airtel Nigeria, one of Nigeria's leading telecommunications giants has moved its creative business to two agencies - The Hook and Insight Publicis. With the new account move,…