Top trends 2026

…Also Find Top 10 Consumer Spending Priority Nigerian consumers are dramatically raising the bar for brand scrutiny, with attention to details emerging as a critical determinant of spending priorities and brand selection,…

…As Tax Policy Reforms Force Complete Overhaul of Pricing Strategies Across Market Brands face an imperative to completely rethink their pricing strategies as tax policy reforms and shifting economic realities fundamentally…

In what has been described as a dramatic reimagining of the customer experience, salespeople are poised to become the primary drivers of brand loyalty in Nigeria, eclipsing traditional brand attributes as the decisive factor in…

…As Consumers Say Experience Trumps Price For Them Nigerian consumers are experiencing an unprecedented erosion of brand loyalty, with projections indicating that 8 in 10 consumers will be willing to switch brands by 2026,…