WARC

Global consumer spending facilitated by artificial intelligence agents is projected to reach $3.35 trillion by 2030, according to new research by WARC and media agency PHD, highlighting the growing role of AI in shaping purchasing…

Latest Global Ad Trends report from World Advertising Research Center (WARC) has revealed that global linear TV spend has dropped to $143.9 billion as more viewers transition to streaming. The report tagged, "Global Ad Trends:…

WARC, the global authority on marketing effectiveness and the Association of National Advertisers (ANA), the U.S. advertising industry's leading trade association, have released a new white paper: ‘Building belief: What it takes to…

WARC, the global authority on marketing effectiveness, has today released a report sharing the highlights of Creative Impact, one of the six content streams at Cannes Lions 2024.  Creative Impact, now in its second year, is…

The Future of Measurement 2024 is part of WARC’s Evolution of Marketing programme, explores major trends and emerging best practices in measurement As cookies are phased out and new measurement techniques come to the fore, 2024…

Global spend on sports media rights is forecast to reach $61bn this year, but a fragmented media landscape poses dilemmas for brand advertisers In the US brands are expected to spend an additional $2bn on the Paris Olympics…

LIONS, the global benchmark for creativity, and WARC, the authority on marketing effectiveness have launched Creative Impact - a co-curated stream of content that will run every day and across multiple stages as part of the Cannes…

WARC and Cannes Lions have joined forces with the ANA Educational Foundation (AEF), 4A’s Foundation and Advertising Research Foundation (ARF) in a partnership with the HBCU Business Deans Roundtable that will support future Black…

Marketers seeking to maximise the impact of their creative work can now draw on a six-stage framework outlined in “The Effectiveness Code”, a new white paper released by Cannes Lions and WARC that is based on the analysis of nearly…

By Joshua Ajayi WARC has launched a white paper on the five key lessons to deliver effective advertising titled 'Anatomy of Effectiveness'. The report will change the way brands and agencies market and will drive better consumer…