WPP

WPP and TikTok has announced an innovative global partnership to enable WPP agencies and clients to tap into the culture-shaping impact and reach of the platform. The partnership allows WPP clients to benefit from unique access and…

WPP boss Mark Read has unveiled a twin-pronged strategy to recruit 10,000 additional staff and trim £600m from costs in a mission to outperform its rivals by 2022. The aggressive blueprint follows on from Read’s crusade to turn the…

WPP’s AKQA and Grey are merging to form a new network model, AKQA Group and retiring the Grey name. The combined entity will have 6,000 people in more than 50 countries and a blue-chip client roster that includes more than…

WPP reported a 15.1% slump in net sales during the second quarter as Covid-19 took a toll on the group, which fell to a £2.6bn ($3.4bn) half-year loss, chiefly from writing down the historic value of Y&R. The 15.1% decline in…

WPP is to end voluntary salary sacrifice for about 3,000 of its senior agency executives after three months. The agency giant announced temporary salary reductions of between 10% and 20% at the end of March "to protect…

The world’s most valuable brands have seen their total brand value increase by 5.9% despite the economic, social and personal impacts of Covid-19, according to the 2020 BrandZTM Top 100 Most Valuable Global Brands ranking released…

The Media Independence space is not without its own emerging game changers. Algorithm Media, a marketing communications Group with core offering of media strategy, buying, planning and control using consumer insights garnered from…

Kantar has announced it will retire the names of its brands and consolidate all services and offerings under the Kantar brand name. The WPP-owned research company said the change will come into effect from April 2, which will see…

Martin Sorrell Sir Martin Sorrell has received £2.13m worth of WPP shares through the advertising network's gritted teeth, one year on from his dramatic resignation from the company he founded. Calculated as part of WPP’s long-term…

Energy giant Chevron, a longtime staple of WPP’s client roster, has placed its global media planning and buying business in review, a company spokesperson confirmed this week. “Chevron’s global media agency of record has been in…