WPP

As part of effort to offer its global brands with contents relevant to the local market, Ogilvy, a member of the WPP Group, has opened a Nigerian office in partnership with First Primus Group headed by Seni Adetu as the Group Chief…

WPP has bought Indian mobile marketing agency Madhouse, upping its investment from 50% as the holding group eyes further opportunity in India. According to WPP, the decision has come as a result of opportunity in both India generally…

WPP's GroupM has sold its sponsorship consultancy practice, IEG, to Engine Shop, a fast-growing sports and entertainment agency. While there has been speculation that WPP will pare some of its assets in the wake of the April…

After falling to Omnicom for the past three years, WPP made a big comeback at this year’s Cannes Lions Festival of Creativity, with MediaCom scoring the highly coveted Media Network of the Year Lion. The announcement went live this…

WPP investors are set to lodge a significant protest over Sir Martin Sorrell's pay-off but executive chairman Roberto Quarta is expected to survive. City sources said a majority of shareholders are set to back Quarta at…

Global oil and gas giant BP (formerly British Petroleum) has selected WPP as its global agency partner after a review that began in mid-2017, extending a relationship with the holding company that dates back decades. “This has led…

Former WPP CEO Martin Sorrell said on Tuesday that the end of his tenure running the world’s largest marketing services holding company won’t be the end of his career. Speaking at the Techonomy NYC 18 conference in New York City, Sorrell…

The latest ‘State of Digital’ report to be compiled by GroupM establishes 2018 as a landmark year in the advance of the sector amidst a prediction that consumption of online media will overtake linear TV for the first time. WPP’s…

Dentsu and WPP have undone several joint venture operations that date back to the 1980s through a stock swap. The value of the swap was not disclosed. Dentsu Young & Rubicam and Wunderman Dentsu Inc. have become wholly owned…

WPP is facing another significant hurdle less than a week after the departure of CEO Martin Sorrell—one of its biggest clients, Ford, has launched a global creative review. A spokesperson for GTB, the Detroit division formerly known…