The winner of the 2022 Love Island Reality TV show, Ekin-Su Cülcüloğlu has signed a £1m deal with fashion brand, Oh Polly.
The Sun reported that Cülcüloğlu had chosen to work with Oh Polly because it “aligned to her own values of sustainability”, unlike fast fashion brands.
Oh Polly does align itself to environmental and ethical values. An environmental manifesto on its website says: “we want to be transparent with our customers, open up the conversation on climate change and show our commitment to a happier, healthier planet!”
Cülcüloğlu wore Oh Polly 27 times on Love Island this year, the most of any contestant.
This year’s series was marked by a more sustainable wardrobe, with all items sourced from eBay.
The site enjoyed a boost thanks to the collaboration. A month after the series started, it had a 700% increase in searches for “pre-loved fashion’” while Google reported a 756% rise in searches for “eBay preloved clothes” compared with the previous month.
Meanwhile, Ekin-Su Cülcüloğlu and her partner, Davide Sanclimenti have announced that they are launching their own TV show.
They are set to travel around Europe and cook for each other.
Announcing the news on Channel 4’s Big Breakfast with AJ Odudu and Mo Gilligan, Davide shared: ‘Yes I can tell you this.
“We are going on a road trip to Italy and Turkey, for one week in Italy and one week in Turkey.
“We are going to be on ITV2 and it’s going to be like our own programme.”
The Turkish soap star added: ‘It’ll be all real fighting, he’ll be cooking for me, I’ll be cooking for him.
“It’ll be two cultures, meeting families,’ she said.