TikTok for Business has announced its partnership with The Loeries to celebrate the Digital Creativity Category.
TikTok’s mission to inspire creativity is strongly aligned to The Loeries mission to grow creative excellence in the Africa and Middle East region.
“The TikTok community is a never-ending source of inspiration and creativity, and the participatory nature of the platform has created an entirely new way for brands to engage with creators and connect with diverse audiences”, said Greg Bailie, Sales Lead, Global Business Solutions, TikTok – Sub Saharan Africa.
“The Loeries’ purpose of rewarding creativity goes hand in hand with our mission to inspire creativity and bring joy. We’re looking forward to seeing the creative community come together to celebrate talent from across the region at this year’s edition,” says Baille.
The digital category has been expanded to include a number of exciting new sub-categories, including:
– Web browser–based experiences
– Digital Applications & Interactive Tools
– Co-Creation & User Generated Content
– Use of Influencers
– Use of AI
– Use of Metaverse, AR and VR
– Games & Gamification
“The Loeries celebrates creative excellence and our mission is to grow the innovative use of creativity in the region. TikTok’s sponsorship of the Digital category not only perfectly aligns to our mission but this partnership will ensure that we can provide the industry with valuable insights into where digital creativity is headed and how they can utilise this knowledge to create impactful work,” says Loeries CEO, Preetesh Sewraj.
TikTok is the leading destination for short-form mobile video and has over a billion users globally and first partnered with The Loeries in 2021 – the partnership now enters its third year. This year promises that the strength of the partnership will bring an even greater wealth of information to brands and agencies that participate in Loeries Creative Week.