Golden Penny brought the soup festival to the Big Brother mansion in its Semovita@60 celebration brand task, as housemates fete themselves to four popular Nigerian cultural delicacies.
The four soups that were chosen for the task are Afang, Eforiro, Miyan Kuka and Egusi, each demonstrating the Nigerian rich culinary heritage, Golden Penny Semovita has served alongside faithfully in the past 60 years.
In the brand task, Golden Penny Semovita relived its audacious and attention-grabbing television commercial, unveiled about a year ago, when it confidently declared itself as “My Soup’s First Choice.” Just like in the TVC, the brand in this task made a bold statement by positioning itself as the preferred choice for soups.
The brand which is also celebrating its @60th anniversary in Nigeria reminded the viewers of the reason it is their soup’s first choice by displaying the unique qualities it offers and nutrients that are essential to good health in addition to having a smooth texture and ease of swallowing. This showcased its prominence in the market.
The task was divided into two parts. The first was the word puzzle game while the second was the cooking activities and food presentation. The housemates were grouped into four teams (Afang, Eforiro, Miyan Kuka and Egusi) through a lucky deep.
The word puzzle game tested the housemates, good memory, speed and teamwork. The no loose guard housemates were provided with 20 keywords related to the Golden Penny Semovita brand. Each team identified four of these words.
Two team members chose the words related to the brand, called them out to the next team member who searched for the alphabets of the words from a pit of puzzle, then passed them to the last team member who fixed them on a live-size puzzle stand.
The housemates spelt words like protein, energy, family, culture, satisfy, nutritious and pair which described some of the qualities of Golden Penny Semovita. No team was allowed to choose a word another team had chosen before.
The cooking challenge which is further divided into two parts, the cooking itself and a presentation had each team provided with a cooking stand and ingredients necessary for the Nigerian local soup it represents. The four teams chose two chefs and two poets, for the task.
The poets wrote a poem about Semovita with the catchphrase “ My soup first choice” and “Golden Penny Semovita at 60”. The teams presented their food with a lovely design of Semovita @60 on the Semo plates.
At the end of the presentation, the teams nominated a member who tasted and scored the food as directed by Biggie. Team Egusi comprising Sooj, Victoria, Kassia and Ozee won the brand task.
The housemates then celebrated the 60 anniversary in grand style in a soup festival party with Kunnu, Palm wine and Zobo to make a complete meal.
