Guinness Nigeria Recognized For Excellence At The 2024 ADVAN Awards, Secures Top Honors in CSR and Consumer Engagement
Guinness Nigeria continues to set the standard for impact-driven initiatives and brand excellence, securing prestigious recognitions at the 2024 Advertisers Association of Nigeria (ADVAN) Awards. The company was honored with 3rd place in the CSR Campaign of the Year for its transformative Plan W initiative and 2nd place in the Consumer Promotion of the Year for the Smirnoff Ice “Chill and Win Big” campaign.
Girish Sharma, Managing Director, Guinness Nigeria, expressed pride in the company’s achievements:” At Guinness Nigeria, our commitment to purpose-driven initiatives and consumer-focused engagement is at the heart of everything we do. Winning these awards reinforces our dedication to making a real difference – whether by empowering women through Plan W or creating unforgettable experiences with our brands. These accolades are a testament to our incredible team, our valued consumers, and our unwavering drive for excellence.”
The ADVAN Award for CSR Campaign of the Year recognized Plan W, Guinness Nigeria’s long-standing initiative launched in 2019 to empower vulnerable women across Nigeria. Sponsored by Malta Guinness, the program provides women, often struggling single mothers, physically or visually impaired, with capacity building for setting up small micro businesses, trade assets, and business mentorship, enabling them to establish and sustain businesses. To date, Plan W has benefited over 1,400 women across eight states, including 10% of participants living with disabilities.
Guinness Nigeria’s Smirnoff Ice “Chill and Win Big” campaign, which secured 2nd place in the Consumer Promotion of the Year category, was recognized for its bold and innovative approach to consumer engagement. The campaign, which offered prizes such as cash, airtime, gadgets, and an exclusive trip to Zanzibar with music star Omah Lay, not only rewarded consumers but also reinforced Smirnoff Ice’s position as the #1 Beer/RTD brand in 2024, driving brand love, awareness, and trial for Smirnoff Ice Pineapple Punch.
Yinka Bakare, Marketing Director, Guinness Nigeria, highlighted the campaign’s impact and the company’s approach to consumer engagement, “At Guinness Nigeria, we don’t just market products—we create movements, culture-shaping experiences, and connections that matter. ‘Chill and Win Big’ was more than a promotion; it was a bold statement about how we reward loyalty and bring excitement to our consumers’ lives. This recognition underscores our commitment to pioneering industry-defining campaigns that push boundaries, captivate audiences, and cement our brands as market leaders. We will continue to raise the bar, delivering groundbreaking experiences that keep our consumers engaged and excited.”
With these latest recognitions, Guinness Nigeria continues to cement its reputation as a leader in sustainability-driven initiatives and consumer engagement. The company’s ongoing investments in CSR programs like Plan W and dynamic marketing campaigns underscore its commitment to delivering impact beyond business success.
As the industry evolves, Guinness Nigeria remains at the forefront, driving innovation, inclusivity, and consumer engagement in ways that shape market trends and redefine brand experiences. Its recent achievements at the ADVAN Awards serve as further validation of the company’s ability to balance commercial success with social impact, setting a benchmark for others in the industry.