With a vision “to be the No. 1 Ideas Factory of Reference” Ideas House Marketing Communications Limited has established itself as a powerhouse in the Nigerian marketing landscape, offering cutting-edge solutions in marketing promotions, experiential activations, and revenue growth strategies.
Founded on the principles of integrity, operational excellence, a sense of urgency, and a commitment to continuous improvement, Ideas House has spent about 16 years delivering top-notch solutions to its clients. With expertise in ideation, brand activations, events, digital marketing, brand asset production, consumer surveys, merchandising, and POS deployment, the agency has become the go-to partner for brands seeking to make lasting impacts.
Ideas House is an award-winning marketing and sales solutions provider, passionate about marketing promotions, experiential activations, and revenue growth. With a mission to consistently provide best-in-class marketing leadership and revenue growth solutions, Ideas House has been living up to its promise for over 15 years.
The agency prides itself on being more than just a marketing agency. With a core team of creative minds who describe themselves as “the crazy ones,” the company has built a reputation for being the most diligent and professional BTL (Below-The-Line) agency in Nigeria. Ideas House offers solutions to its clients’ marketing needs and challenges by asking probing questions about the brand and its customers, the route to market, and all available channels to uncover relevant insights. These insights are then transformed into creative ideas that resonate with target audiences, leveraging its creative talents, the agency unlocks innovative ideas that resonate with target markets and differentiate brands from competitors.
Founded in 2009, the agency’s philosophy of “creating unexpected moments in both expected and unexpected channels” has resonated with a diverse portfolio of clients, ranging from fast-moving consumer goods giants to financial institutions, among others. Ideas House has executed over 3,105 brand activations, 13 multinationals, and works with 72 brands across Nigeria and Ghana.
Ideas House has had the privilege of working with renowned brands such as Godrej, Nestle, MTN, FMN, Gordons, Cerelac, Mcvites, Wema Bank, Diageo, Origin, Nescafe, Ciroc, Captain Morgan Beiersdorf, Chivita, The Singleton, Maltina Guinness, Pepperetti Sauce, Stanbic, Nivea, Coca-Cola, Unilever, Airtel, Cadbury, Google, Leventis, Wrigley, First Bank, Mouka, FCMB, Johnny Walker, and many more.
The agency has a presence in two African countries (Nigeria and Ghana), with seven offices, four warehouses, and a logistics fleet, which serves as proof to its commitment to delivering exceptional results.
It is interesting to say that the agency’s over 15-year journey has been heroic and exciting, as it has changed the experiential marketing landscape with world-class ideas, campaigns, initiatives and activations that have earned brands and the agency series of local and international recognitions.
Notable activations in 2024
With its expertise in ideation, brand activations, events, digital marketing, and more, Ideas House revolutionized the experiential marketing industry in 2024. The agency’s commitment to delivering exceptional solutions to its clients’ marketing needs and challenges was evident in every marketing activation, trade activation , digital activation, media production work, and brand assets production undertaken.
Ideas House executed a wide range of innovative marketing activations, including mind-blowing marketing activations, trade activations, digital activations, media production work, and brand assets production which includes Nescafe Campus Invasion, Maggi Signature Innovation Launch Event, Milo Basketball Championship, Golden Morn and Moments Activation, MTN Family Fun Day, Guinness Lounge MMA 2, Malta Guinness Durbar Festival, Singleton Consumer Connect, Golden Penny Pasta Campus Tour.
Golden Penny Pasta Fiesta on World Pasta Day, Golden Penny Spread, Golden Penny Soup Festival, Semovita@60 2024 BBNaija activation, Golden Penny Multipurpose Flour Unveiling, Guinness Carnival, Guinness 2024 BBN brand activation, Smirnoff (Lift Your Spirit Tour), Johnny Walkerx Johnny Drille, Nestle, Golden Morn Relaunch, Milo Basket Ball Champ, Mega Growth More Than A Hair campus event, Singleton Event amongst others.
These groundbreaking campaigns showcased Ideas House’s ability to create immersive brand experiences that captivate audiences and drive results.
Awards and Recognitions
Ideas House has received numerous awards and recognition for its outstanding work, including Best Great Place to Work for Millennials in Africa 2018 and Best Great Place to Work marketing communications in Africa in the same year
In 2020, Ideas House was awarded the Best Great Place to Work for Fun & Friendly Place in Africa, Best Great Place to Work for Millennials in Africa 2, Best Great Place to Work for Excellence in Delivery of Inspiring People Practice in Africa 2020 and 3rd overall Best great place to work in Africa.
Also, the agency smiled home with Gold, Silver, Bronze in 2017, 2019, and 2021 by EXMAN, and at Marketing World Awards it won Experiential Agency of the Year in 2017 as well as Outstanding Experiential Marketing Agency of the Year in 2021.
With its talented team, cutting-edge expertise, and passion for delivering exceptional results, Ideas House continues to empower brands to achieve their goals and connect with their audiences in meaningful ways.
2025 and Beyond
As Ideas House continues to push the boundaries of experiential marketing, one thing is clear: the agency is poised to remain a trailblazer in the industry. With its unwavering commitment to innovation, creativity, and client satisfaction, Ideas House will continue to change the narrative in the experiential marketing space.
With a solid foundation built on 16 years of experience, a diverse client portfolio, and a commitment to staying at the forefront of marketing trends, the agency appears to be well-positioned to continue its trajectory of growth and innovation this 2025.
Through its innovative ideas, unique marketing activations, and tailored solutions to clients’ needs, Ideas House will persist in delivering exceptional brand experiences that captivate, inspire, and drive results. As the marketing landscape evolves, Ideas House will remain at the forefront, leveraging its expertise and passion to create immersive and memorable connections between brands and their audiences.
With its eyes firmly fixed on the future, Ideas House is ready to take on new challenges, harness emerging trends, and continue to raise the bar in experiential marketing. One thing is certain: the best is yet to come from this rather humble and ethically sound agency.