Oracle Experience: Where Ancient Wisdom Meets Modern Brand Alchemy—A Vision Shaping Africa’s Future

The Oracle’s Excellence Through The Power of X

The word “Oracle” has long echoed through the corridors of human history as a symbol of profound insight and foresight. In ancient civilizations, oracles were revered as conduits of divine wisdom, guiding empires and individuals through prophecy and clarity.

In Africa, where storytelling is the lifeblood of culture, Oracle Experience, one of the continent’s most successful experiential agencies redefines this timeless archetype for the modern age. Just as traditional oracles once interpreted the will of the gods, the agency decodes the aspirations of brands, turning them into lived realities for consumers. This unique fusion of heritage and modernity is what sets Oracle apart. While its name evokes ancestral wisdom, its execution is relentlessly forward-thinking—blending live, virtual, and hybrid activations with military precision.

Founded in 2006, Oracle Experience is not merely an agency; it is Africa’s answer to the evolving demands of experiential marketing. For about two decades, brands seeking to go beyond transactional relationships and forge emotional, enduring connections have always turned to the agency. Its name is no coincidence—it embodies the agency’s mission to act as a visionary compass, illuminating pathways for brands to deliver on their promises through unforgettable, multi-sensory experiences.

With a workforce of 1,500 professionals, a $5 million operational backbone, and a warehousing empire capable of simultaneous nationwide activations, Oracle operates like a well-oiled oracle machine. Its “Open Architecture” toolkit—a dynamic framework for experiential strategy—ensures that every campaign, whether a door-to-door dental health drive or a stadium-filling football festival, is rooted in data-fueled creativity. Here, the past and future converge: ancient principles of community trust meet algorithms predicting consumer behavior, and logistical prowess meets the spontaneity of human emotion.

To call Oracle Experience “successful” would be an understatement. As one of Africa’s largest brand experience agencies, its influence stretches across 36 states and into Ghana, with campaigns executed in as little as 24 hours. For nearly two decades, Oracle has not just participated in Africa’s marketing landscape—it has redefined it.

Few agencies can claim Oracle’s operational might. Its gear-up-gear-down structure, regional offices, and 24-hour activation capabilities ensure that no corner of Nigeria or Ghana is beyond reach.

Its Open Architecture toolkit enables it to execute simultaneous, large-scale campaigns without compromising quality. This capability, paired with investments in data science, allows the agency to identify high-value audiences and tailor experiences that drive loyalty and advocacy. For Oracle, the goal is clear: transform brands into “Experience Brands” that consistently deliver value through meaningful interactions.

 The agency achieves its successes through what it describes as the power of X.  “Through the power of experience, we create meaningful relationships between people and brands. We believe that great experiences drive loyalty and build advocates, but extraordinary experiences create Experience Brands. Brands that deliver proof on their promise at every touchpoint, time and time again,” Felix King Eiremiokhae, the indefatigable Group Chief Executive Officer of the agency, says.

At the core of the agency is its people. It boasts a dedicated team of strategists, creative innovators, world-class designers, futurists, operational experts, and business partners. Born out of smart insights and built creatively with a content-first approach, the agency’s award-winning experiences are imaginative and engaging, innovative beyond expectation, and flawlessly executed.

2023/24 Campaigns

Some of the campaigns executed by the agency in 2024 that are a talking point include the Fanfest 2024 for the Nigerian Breweries in partnership with the Nigerian Premier Football League (NPLF). Building on the resounding success of its 2023/24 edition, dubbed “the greatest football party in Nigeria,” Oracle elevated the Fanfest experience in 2024, transforming stadiums and fan zones into electrifying hubs of football fandom.

In Ibadan’s Adamasingba Stadium and Enugu’s Nnamdi Azikwe Stadium, over 30,000 fans gathered to watch live NPFL matches on giant screens while enjoying performances by top artists like Saheed Osupa, CDQ, and DJ Big-N. The event also featured branded activations for NB’s Goldberg, Maltina, and Legend Twist, blending sports enthusiasm with immersive brand storytelling. A dedicated “watch party” at Enugu’s BLD Bar & Lounge further amplified reach, leveraging radio hypes, vehicle branding, and digital engagement to create a nationwide buzz.

Yet another project it executed for the same client is for its Zagg Energy + Malt brand—a novel fusion of energy drink and malt. Oracle faced the challenge of launching Zagg Energy + Malt—into a competitive market. The solution? It came up with a three-part experiential platform dubbed Trilogy, designed to immerse consumers in the brand’s rebellious ethos: “When the world zigs, you ZAGG.”

Another campaign from the stables of the agency is for FrieslandCampina’s Three Crowns Milk #TC30daysFitnessChallenge. As post-pandemic health consciousness surged, the agency was tasked with the task to launch the #TC30daysFitnessChallenge  for the dairy brand which is low in cholesterol and endorsed by the Nigerian Heart Foundation—. This bi-annual, hybrid campaign combined physical fitness events with digital engagement to promote healthy living.

Across Lagos, Abuja, and Port Harcourt, weekend fitness sessions led by celebrity instructors like Twin Parrot drew thousands of participants. Activations included branded workout gear, smoothie sampling stations manned by mixologists, and reward-driven games. The challenge also leveraged social media to amplify reach, encouraging Nigerians to share their fitness journeys online.

 The results were immediate and impactful: Three Crowns Milk saw a boost in brand equity, with fitness hubs nationwide seeking partnerships.

Another notable campaign is the Oral B DTD: Driving Dental Health Through Door-to-Door Advocacy. For oral care brand,  Oracle adopted a hyper-localized approach to drive trial and conversion in Southwest Nigeria. The “Door-to-Door” (DTD) campaign saw teams of “Brand Projectors” visiting households early in the morning to educate residents on oral hygiene, demonstrate brushing techniques, and offer free samples.

The “Taste and Feel” strategy led to staggering results: 104% reach (541,907 consumers against a 518,400 target), 86% on-the-spot purchases, and 82% conversion rates. By meeting consumers at their point of need—their bathrooms—Oracle turned mundane routines into memorable brand interactions, proving that empathy and personalization are key to driving loyalty.

Yet another campaign is Heineken 45cl Trade Launch BWX 3.0 (The Big Weekend Experience). Now in its third season, the BMX dominated Nigeria’s trade marketing landscape in 2024. Designed to boost sales for NB’s portfolio—including Legend Twist, Amstel Malta, and Ace Roots—BWX 3.0 visited 12 cities, engaging 16,000+ consumers and selling 66,820+ bottles.

Indeed, in 2024, Oracle Experience didn’t just execute campaigns—it created cultural moments. Whether uniting football fans under the banner of Fanfest, revolutionizing beverage launches with Zagg, or advocating for health through Three Crowns, the agency proved that experiences are the ultimate brand differentiators.

With 2025 already getting into its second quarters, Oracle’s blend of innovation, infrastructure, and insight positions it to lead Nigeria’s experiential marketing revolution, one to watch in 2025 and beyond.