It is no longer news that we live in a digitally driven world, where brands constantly seek new ways to connect with their audiences. While traditional advertising methods can grab attention, they often fall short of creating meaningful, lasting relationships.
This is where experiential marketing comes in – an approach that builds relationships between brands and their customers through real, rich, relevant, authentic, interactive, engaging, entertaining, educational, and inspiring experiences.
Experiential marketing is more than just creating memorable events or activations. It’s about crafting multi-sensory brand experiences that resonate deeply with audiences, leaving a lasting impression that transcends mere advertising.
It is in this space that experiential marketing agencies like Outori have elevated experiential marketing from a mere business strategy to a cultural phenomenon, a movement that is redefining the way brands engage with their audiences. These trailblazers have become more than just service providers; they are partners in success, guiding brands through the intricate art of captivating consumers and winning their hearts and wallets mostly through innovations.
For brands seeking to thrive in an increasingly competitive market, partnering with agencies that embody this experiential mindset is no longer a luxury; it’s a necessity. These agencies understand that in today’s world, simply selling products is no longer enough. Consumers crave experiences moments that transport them beyond the ordinary, leaving them with memories that are forever intertwined with the brand’s identity.
Over the years, Outori has built a solid reputation for this experiential revolution. The agency’s work isn’t merely a collection of campaigns or activations, it is evidence of the power of storytelling, the art of creating an immersive brand universe that goes beyond the very boundaries of traditional marketing. From installations that blur the lines between reality and imagination, to intimate brand moments that forge unbreakable emotional bonds, Outori has mastered the art of captivating audiences and leaving them spellbound.
Outori Experiential Marketing Agency is Nigeria’s premier consumer experiential agency which specializes in creating brand experiences that foster meaningful relationships between brands and their target audiences.
At the heart of the agency’s approach is a passion for building connections between brands and the people who matter most to them. These relationships are built on experiences that are real, rich, relevant, authentic, interactive, engaging, entertaining, educational, and inspiring.
Outori’s expertise extends beyond creating impactful brand experiences. The agency helps its clients become experienced brands, turning marketing channels into points of differentiation. Experience brands are lived and loved by the people who represent them, creating compelling stories that spread virally and naturally.
Also known as Output Oriented, the agency connects people to brands through rich experiences and meaningful human interactions. As a customer-centric integrated marketing communications agency, Outori offers global standard marketing communications solutions in Sub-Saharan African markets.
The agency’s success can be attributed to its unwavering commitment to its shared values: PACEIG (Passionate about the consumer, Agility, Commitment to excellence, entrepreneurship, innovation, and Growth-Driven). This philosophy has enabled Outori to deliver exceptional results for its clients while fostering a flexible work culture that encourages collaboration, co-creation, and cross-pollination of ideas.
A One-Stop Shop for Marketing Solutions
Outori’s comprehensive range of services is designed to meet the evolving needs of brands in Africa. From creative solutions to brand and consumer activation, retail and channel engagement, event planning, and digital marketing, the agency offers a 360-degree marketing approach. Whether it’s developing innovative campaigns, designing immersive experiences, or executing large-scale events, Outori’s team of experts is dedicated to delivering exceptional results.
Elevating Experiential Marketing in Africa
With a vision to become a leading creative shop and marketing solutions company in Africa, Outori has been revolutionizing the experiential marketing landscape since its inception. The agency’s cutting-edge campaigns and activations have consistently pushed the boundaries of innovation, leaving a lasting impact on the industry.
Immersive Activations
One notable example of Outori’s expertise is the Smirnoff Hangouts (In-Bar Activation) campaign, which ran from 2021 to 2024. By developing an immersive engagement and sales drive platform, the agency created a unique experience that drove significant sales growth across Nigeria. The campaign’s success was evident in its impressive numbers: 131% sales growth in Lagos, 179% in the West, 452% in the Eastern region, and 163% in the North.
Another notable activation was the Phillip Morris International (PMI) consumer, trade, and channel activation, which ran from 2016 to date. By setting up a regional structure with 150 brand builders across Nigeria, Outori aggressively engaged LAS and retail/trade outlets, resulting in a 13% increase in market share within four months.
Tasting the Dream
For Pink Lady Apples, Outori developed the “TASTE THE DREAM” campaign platform, which featured on-ground activation drives with extensive digital engagement support. The campaign’s success was evident in its impressive numbers: a 60% increase in Facebook followers and a 1,000% increase in Instagram followers within two months.
Event Excellence
Outori’s event planning and execution expertise were on full display at the Airtel Nxtra Data Centre Launch in 2024. The agency delivered a seamless brand experience, from event setup and branding to event flow and protocol observation. The well-attended event was amplified by Nigeria’s most credible media partners.
Outori Limited played a pivotal role in the historic launch of Africa’s largest oil refinery and the world’s biggest single-train facility. The grand commissioning in 2023 drew one of the most distinguished gatherings globally, with multiple African Presidents, high-ranking politicians, and esteemed technocrats in attendance. A year prior, Outori had also spearheaded the launch of the Dangote Fertiliser Factory, an event that brought together some of the most influential figures from around the world.
Since 2019, Outori has partnered with Eko Hotels & Suites to curate an exceptional holiday destination, redefining the Christmas season with the renowned Eko Hotels Tropical Christmas Wonderland. This enchanting experience brings the magic of an African Christmas to life in a captivating and innovative way, delighting tourists and vacationers with a fusion of culture, entertainment, and festive wonder. Year after year, it continues to set the standard for holiday celebrations, making it the most anticipated Christmas spectacle in the region. Outori has continued to bring to life notable corporate and social events across various industries.
Digital Innovation
Outori’s digital campaign for Sweet C, which ran from 2022 to 2024, showcased the agency’s innovative approach to digital marketing. The “FEEL THE BURST” campaign introduced the brand to Nigerians online, driving functional and emotional connections. The campaign’s success was evident in its impressive engagement numbers, with the brand mascot, Sunny, becoming a fan favourite.
With its commitment to innovation, creativity, and excellence, Outori is poised to continue elevating the experiential marketing landscape in Africa.
A Legacy of Excellence
Outori’s impressive portfolio is a testament to its commitment to excellence. The agency’s work has been recognized with numerous awards and accolades, including the Brandcom Award for Most Outstanding Activation of the Year in 2020, EXMAN’s Best Use of Props in an Activation in 2021, and the Most Innovative Experiential Agency of the Year at the Brandcom Awards in 2023.
In a remarkable achievement, Outori’s work went international, earning the Guinness World Records award for Largest Cupcake Mosaic (Logo) and a Bronze award at the Pitcher Awards for Outdoor, Installations, and Activations.
The Future of Experiential Marketing in Africa
As Outori continues to push the boundaries of innovation and creativity, the agency is poised to shape the future of experiential marketing in Africa. With its finger on the pulse of the latest trends and technologies, the agency is uniquely positioned to help brands navigate the complexities of the African market.
Whether you’re a local or international brand looking to make a lasting impact in Africa, the agency is the perfect partner to help you achieve your marketing goals. With its unwavering commitment to excellence, innovative approach, and dedication to delivering exceptional results, Outori is the go-to agency for brands that want to leave a lasting impression in Africa.