Experiential marketing

The ninth Annual General Meeting (AGM) of the Experiential Marketers Association of Nigeria (EXMAN), is set to hold this weekend from the 15th to 17th of July, 2022, in Asaba, Delta State capital. According to the Publicity…

By Simon Yuen Brand Normally, brands complete the following year’s budget months before the first day of a new year. Last year, Hong Kong’s economy was impacted by the protests, but it did show some signs of recovery as we moved…

Experiential Marketing Business team hands at work with financial reports and a laptop In a world where many forms of human experiences have shifted from live, physical venues to virtual ones or been canceled altogether, the…

By Liz Richardson How can food and drink brands reach consumers during the COVID-19 lockdown? Experiential brand activity will have to be taken directly to consumers in their homes, Liz Richardson, managing director and partner at…

The Chief Executive Officer of Oracle Experience, one of Nigeria’s leading experiential marketing agencies, Dr. Felix King Eiremiokhae has tasked experiential marketing agencies to embark on collaboration and deploy innovative…

By Jeremiah Agada Introduction ‘Innovate or die’ is a phrase often used to describe the approach brands must take to stay ahead in an ultra-competitive market characterised by rapidly changing consumer demand. Antonio Lucio…

Abiodun Richard Oshinibosi, Project Marshal, Abelinis One of Nigeria’s leading experiential marketing agency that uses precision, expertise, discipline in order to achieve the desired result, generate the maximum top of the mind…

Otis Ojeikhoa, MD, Brand Optimal Though, it is no gainsaying that data is not easy to come by in the Nigerian experiential subsector of the IMC industry which has very little or no industry billing standard or even spend, it is almost…

By Azeez Disu Rosemary Akpo, MD, EXP Marketing Nigeria “The strength of brand loyalty begins with how your product makes people feel,” Jay Samit once said. Experiential marketing has been a key proponent in ensuring that…

By Ema O'Donovan Artists are usually ahead of the rest of society when it comes to understanding the social implications of new technologies, so what lessons does the art and culture sector have for brands when it comes to creating…