Power Oil has once again demonstrated how brands can meaningfully merge purpose, participation, and impact.
Under its festive platform, Powering Love, Sharing Joy, the brand invited consumers via social media to nominate communities deserving of end-of-year celebration. The Bethesda School of the Blind emerged as the top choice, driven by organic engagement and advocacy.
Staying consistent with its Certified Healthy. Be Certified Fit positioning, Power Oil sponsored the school’s annual talent showcase, creating a platform for expression, confidence, and joy. The initiative culminated in the presentation of a one million naira cash prize to the winning talent.
“The activation reinforces Power Oil’s long-standing equity in wellbeing, inclusion, and community connection, while proving the effectiveness of consumer-led activation in driving authentic engagement.”, said Roland Akpe, Marketing Manager, Oils and Fats Portfolio, Tolaram.
