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POWER OIL

PowerOil’s WalkHeartOn @10: Celebrating Giant Strides In Consumer Wellness Intervention

Jeremiah Agada Aug 20, 2026 0

Somewhere in the world, in the time it takes to read this sentence, cardiovascular disease will have claimed another life. It is not a rare or exotic killer. It is the most ordinary one. According to the World Health Organization,…

Brands

FMN, Molped, Interswitch, Three Crowns, Others, Throw Weight Behind WIMCA 2026

Eunice Stephen Aug 19, 2026 0

Many of Nigeria's leading corporate brands have thrown their weight behind the 2026 edition of the Women in Marketing Communications Awards (WIMCA). The 12th edition of WIMCA holds on Saturday, August 29, 2026, at the Landmark…

Brands

BBNaija S11 Task4: Power Oil Champions Good Health In Cook, Move & Do More Challenge

Eunice Stephen Aug 19, 2026 0

Power Oil, a brand under Tolaram Group, has taken its decade-long heart-health advocacy to the Big Brother Naija Season 11 house, using its “Cook, Move and Do More Challenge” to reinforce the importance of healthy food choices,…

Brands

Beyond Sponsorship: How Power Oil Is Building A Participation Ecosystem Through MasterChef Nigeria

Brand Communicator Jun 10, 2026 0

Most sponsorships still operate on an awareness model. Brands secure visibility. Audiences consume content. Engagement ends there. But consumer behaviour has evolved. Today's audiences increasingly expect…

Brands

Power Oil Headlines MasterChef Nigeria To Own The Future Of Food Culture & Healthier Cooking

Eunice Stephen May 27, 2026 0

Power Oil is the headline sponsor of MasterChef Nigeria, marking one of the most culturally strategic brand partnerships in Nigeria’s FMCG sector. The collaboration aligns Power Oil’s growing “Certified Healthy Confidence”…

Brands

Power Oil’s Community-Led Marathon Strategy Redefines Sports Marketing in Nigeria

Brand Communicator Feb 27, 2026 0

Power Oil's approach to the Access Bank Lagos City Marathon 2026 offers a masterclass in purpose-driven community marketing. Rather than waiting for race day, Power Oil invested in community development weeks in advance. The…

Power Oil, Aquafina, Airtel, Others Sponsor 2026 Access Bank Lagos City Marathon

Toluwani Oladokun Jan 26, 2026 0

Organisers of the Access Bank Lagos City Marathon have confirmed the support of Power Oil, Aquafina, Airtel, and other partners for the 2026 edition, highlighting their commitment to a safe and well-coordinated race experience.…

Brands

Power Oil Activates Purpose-Driven Festive Platform With Community-Led Impact

Eunice Stephen Dec 31, 2025 0

Screenshot Power Oil has once again demonstrated how brands can meaningfully merge purpose, participation, and impact. Under its festive platform, Powering Love, Sharing Joy, the brand invited consumers via social media to…

Brands

24THBBNaijaBrandTask: Team Certified Fit Emerges Winners Of Power Oil Challenge

Eunice Stephen Sep 24, 2025 0

The 10/10 housemates of Big Brother Naija (BBNaija) reality show had an electrifying and fun moment last Tuesday as Power Oil spotlighted its disruptive wellness movement: Certified Healthy and Certified Fit in the 24th brand task…

Brands

Power Oil Launches “Certified Healthy, Certified Fit” Movement, Repositions Cooking Oil Through…

Eunice Stephen Aug 26, 2025 0

With Big Brother Naija Season 10, Power Oil, Nigeria’s most trusted cooking oil brand, has unveiled its newest brand direction: a disruptive wellness movement built on two simple but powerful stamps of approval rooted in your…

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