LASAA Unveils Digital Directory Portal & One App To Modernise Lagos Outdoor Advertising
The Lagos State Signage and Advertisement Agency (LASAA) has officially unveiled its Digital Directory Portal and the LASAA One App, a significant step in the digitalisation of Lagos’ outdoor advertising sector.
According to the agency, the two interconnected platforms are designed to bring transparency, structure, and efficiency to how practitioners, advertisers, and regulators interact within the state’s Out-of-Home (OOH) advertising ecosystem.
Speaking at the launch ceremony held in Lagos, Managing Director of LASSA, Prince Fatiu Akiolu, described the initiative as providing a digital backbone for the growing Out-of-Home (OOH) advertising sector. “For years, the Out-of-Home landscape has grown in scale and complexity. What we introduce today is a digital backbone that brings structure to that growth,” he said.
Akiolu further explained the transformational intent behind the platforms: “It is a system where practitioners can be identified with clarity, where assets can be verified with confidence, and where engagement with the Agency becomes simpler, faster, and smarter.
The agency stated that the Digital Directory serves as a searchable, credible register of practitioners and advertising assets across Lagos, while the LASAA One App provides stakeholders with on-demand access to the agency’s services. The platform promotes transparency, accountability, and service efficiency by providing a single source of truth for practitioners, advertisers, media buyers, regulators, and the public.
In practical terms, the MD stressed the frictionless nature of the new tools: “You can search, verify and engage without friction. You can interact with LASAA without walking into an office and confirm legitimacy without making a phone call.”
LASAA has coupled the launch with a firm regulatory deadline. Practitioners have until May 15, 2026, to list and validate their billboard assets on the platform, with a warning that any unlisted asset after the deadline would be considered illegal and subject to regulatory action.
This adds urgency to what the agency frames as an inclusive, industry-wide shift, moving the OOH sector away from opaque, fragmented records towards a unified, verifiable digital registry.
The portal and app launch are the latest chapter in LASAA’s sustained push to digitise advertising regulation under Akiolu’s leadership. The agency had earlier rolled out a fully redesigned 2026 Mobile Advertisement Permit, signalling a major shift toward a smarter, tech-enabled regulatory process for branded vehicles operating statewide. That permit introduced embedded QR codes enabling instant verification by law enforcement, advertisers, and business owners.
The LASAA Digital Directory Portal serves as an authoritative, publicly accessible index of licensed OOH practitioners and billboard assets operating within Lagos. For advertisers and media buyers, it eliminates the guesswork and risk of engaging with unverified operators or illegal structures.
The LASAA One App is the mobile gateway to LASAA’s full suite of regulatory services, available on Android and iOS, allowing users to apply for permits, verify assets, track compliance status, and engage with the agency entirely from their smartphones.
Together, the platforms address longstanding inefficiencies in the sector: duplicated paperwork, undocumented assets, and difficulty confirming the legitimacy of advertising practitioners and structures.