Renowned marketing communication professional, Wole Adedeji has joined the services of Churchgate Group as the company’s General Manager, Marketing, Brands and Communication following his exit from Interswitch Group.
Noteworthy, Churchgate Group is a conglomerate in Nigeria with interests in industrial, trading, and commercial real estate.
Wole has close to two decades of experience in FMCG, Marketing Communication and Fintech companies. This includes Heineken/NB, Guinness/Diageo, Insight Communication, Interswitch Group, McCann & OMD. His experience also cover areas such as Brand and corporate communication, innovation development from concept to market, commercial planning/retail execution/Go-to-Market, Consumer Planning, brand sponsorship asset management, data science and insight, media planning and digital marketing among others.
In his new role at Churchgate Group, he will be responsible for the marketing and commercial strategy that will drive lead generation for the group product portfolio and help deliver customer acquisition objectives.
Also, he will be responsible for the group’s corporate reputation among its target publics both internal and external stakeholders. At the same time, he is expected to focus on delivering revenue, and building a clear and compelling positioning for the group’s corporate brand within the industry that it operates.
Wole started his professional career at MediaReach OMD Lagos & Universal McCann as Media Planning & Buying where he managed key brand activities as: the launch of Guinness Extra Smooth, the award winning Guinness Greatness campaign, Moments of greatness segment sponsorship, the relaunch of Satzenbrau Pilsner Lager among others.
He later joined Insight Communication Lagos as Strategy & Account Planning Manager where he was responsible for brand portfolio strategy design, prospecting new business, consumer trend tracking, crafting brand & communication strategy for accounts under his care, designing and distilling research reports/studies (U&A, FGD, and others).
Thereafter, he joined Guinness Nigeria as Senior Brand Manager, Malta Guinness where he was responsible for providing marketing judgment, strategic penetration, advisory for brand P&L, commercial insight, agency management, leadership and stakeholder management across business units, among others.
He later exited the company to join Heineken/Nigerian Breweries Plc as the company’s Marketing Manager, Maltina and he was later elevated to Head of Marketing (Expatriation) and later Head of Innovation & Head, Consumer Market Intelligence.
It was after he left Heineken that he joined Interswitch Group as Group Head Marketing and after that he left to join Churchgate Group.
Wole holds a B.sc in Psychology from the Nnamdi Azikiwe University and M.sc Marketing and Management from the University of Lagos. He also attended Imperial College London’s Executive School of Business where he studied Digital Transformation for Business.