Intense Group Hosts Leadway Digital Summit, Shaping Future Of Brand & Digital Growth In Nigeria
Intense Group, one of Africa’s fastest-growing marketing and growth technology firms, has once again demonstrated its leadership at the intersection of brand strategy, digital innovation, and customer experience with the 2025 Leadway Digital Summit. In collaboration with Leadway Group, the full-day forum brought together industry leaders, digital strategists, and business executives to redefine how non-banking financial brands engage, retain, and grow their customers in Nigeria.
The summit provided a platform for forward-looking discussions on the most pressing challenges facing the sector: building trust in low-trust markets, translating digital engagement into measurable growth, and creating brand experiences that resonate with Nigeria’s evolving consumers.
Leye Makanjuola, CEO and Founder of Intense Group, set the tone with a keynote highlighting a paradigm shift from campaign-driven marketing to system-led growth engines focused on long-term customer value. There were several Interactive sessions led by the firm’s strategy, creative, and innovation teams, including Aleph, a global partner with the Intense Group. The Representative, Timilehin Oyedeji, Meta Creative and Brand Lead delivered a keynote focusing on data-driven insights into Nigeria’s digital landscape and the role of financial digital channels in driving customer growth in 2026. The Summit emphasized the need for trust and emotional resonance in financial services, with frameworks designed to bridge skepticism through culturally informed storytelling and customer-centric design.
Beyond presentations, the Summit fostered meaningful collaboration through panel discussions, strategic dialogues, and interactive sessions, enabling brand leaders to share insights, identify challenges, and align on future priorities. Each subsidiary, Leadway Assurance, Leadway Pensure, Leadway Asset Management, Leadway Trustees, Leadway Health, and Leola left with actionable strategies to elevate brand engagement, modernize digital presence, and strengthen customer relationships.
The 2025 Leadway Digital Summit confirmed a key insight for brand professionals: the future of growth in Nigeria’s non-banking financial sector is system-led, data-informed, and rooted in culturally resonant engagement. For Intense Group, the event reinforces its role as a catalyst for brand innovation and digital excellence. For Leadway Group, it sets a new benchmark for building trust, creating cohesive brand experiences, and driving measurable results across its portfolio.
As the Nigerian NBFS ecosystem continues its shift to a digital-first economy, the frameworks and strategies showcased at the summit are poised to reshape how financial brands connect with consumers, drive loyalty, and achieve long-term impact.
