Brand Communicator

WPP's GroupM has sold its sponsorship consultancy practice, IEG, to Engine Shop, a fast-growing sports and entertainment agency. While there has been speculation that WPP will pare some of its assets in the wake of the April…

MTN Nigeria and Microsoft Nigeria have signed a Memorandum of Understanding (MoU) to collaborate on the creation of sustainable and scalable initiatives aimed at driving growth within the Small and Medium Enterprises (SMEs)…

As part of the unveiling of the latest DStv brand ambassador, Alex Iwobi,  MultiChoice hosted fans to an autograph signing event with the football star on Tuesday, July 17, 2018. The Arsenal and Super Eagles forward was seen beaming…

Over the weekend, something interesting and concerning transpired on Nigeria’s social media sphere. At least four commercial banks were at daggers drawn throwing shades and jabs at one another. Now tagged ‘Bank Wars’ was said to have…

Feared by many and distrusted by others, machine learning may yet turn out to be a creative’s best friend, by performing the low level tasks that take up their valuable time. Ever since McCann Japan debuted robotic creative director…

Advertising practitioners in Nigeria have been urged to remodel their businesses in order to remain relevant in the changing marketing communication world, this they pointed can be achieved through ethical conduct, collaboration and…

Following his election as the President of the Association of Advertising Agencies of Nigeria, AAAN, at the 45th Annual General Meeting/Congress of the association yesterday in Abeokuta, Managing Director of DDB Lagos, Ikechi…

Google, Microsoft, Twitter, and Facebook have joined forces to unveil a Data Transfer Project, an open source initiative to develop tools that will enable consumers to transfer their data directly from one service to another. The…

The draws for the 2018 edition of the Higher Institutions Football League(HiFL) have been revealed, as part of preparations toward the successful hosting of Nigeria’s first and only collegiate football league. On Friday, 20th July,…

Following what looks like an unspoken agreement that seems to be the norm within the ranks of the Association of Advertising Agencies of Nigeria, AAAN, the former Vice-Chairman of the association, Ikechi Odigbo has been elected unopposed…