Brand Communicator

By Tunji Faleye Barring any last-minute change, all is set for both Steve Babaeko and Yomi Benson to slug it out on who becomes the Vice President of the Association of Advertising Agencies of Nigeria (AAAN) as the association begins…

More than 10% of the global population will use a subscription over-the-top (OTT) video service at least once a month in 2018, according to forecasts from eMarketer. Nearly 765 million people worldwide are tuning in to watch content…

Andrew Human is the Chief Executive Officer of The Loeries Africa and the Middle East, a proudly not-for-profit organisation that has been rewarding creativity for 40 years. In this interview with Tunji Faleye (via e-mail), he…

Taxi-app Company, Taxigo has signed a partnership agreement with the Lagos taxi-union of National Union of Professional e-Hailing Drivers Partners (NUPEDP) in helping drivers boost their income and operate within best service…

Omnicom Group suffered its biggest decline in nine years after posting sluggish results, renewing concerns that the ad giant can weather media disruption spurred by the likes of Google and Facebook. The stock closed Tuesday at…

MB Automobile Services Limited - one of the authorized passenger cars dealers of Westar Associates Limited has unveiled a state-of-the art showroom in Lagos in order to bring the brand closer to Nigerian customers. This, it…

Technology firm Lenovo has chosen Publicis Media to handle its global media strategy, planning and buying activity spanning all forms of traditional and digital media. To achieve this, a bespoke client unit called Lenovo One Media…

Kwesé TV, Nigeria’s newest satellite pay-TV network and 9mobile have signed a distribution agreement for the sale of Kwesé TV decoders through 9mobile experience centres across Nigeria. The partners, in a statement on Sunday, stated that…

By Tunji Faleye The recent MTN Man-in-The-Box billboard was an innovative out-of-home campaign many Nigerians will never forget in a hurry. This inventive advertising billboard was stationed along Lekki Expressway Lagos, causing a…

The rapid rise in video viewing makes online video the world’s fastest-growing advertising format with global viewers spending an average of 67 minutes a day watching content, up from 56 minutes last year and projected to reach 84…